Advanced Elements
AcquiredOverview
Advanced Elements produces inflatable kayaks, stand-up paddleboards (SUPs), and paddlesports accessories focused on performance and portability.13 The brand pioneered hybrid inflatable kayaks that mimic hard-shell performance, offering models for recreational, touring, expedition, and whitewater use.1 It operates as part of Confluence Outdoor following its 2021 acquisition by Pelican International.235
History
Advanced Elements was founded in San Francisco in 2001 by Charlie Hall, inventor of the waterbed, and Clay Haller, who developed the initial hybrid inflatable kayak concept.1 The company expanded from a few kayaking products to over 100 items worldwide, including 27 inflatable kayak models and SUPs, emphasizing patented technology and product innovation.1 In 2021, Pelican International Inc. acquired Advanced Elements through its subsidiary Confluence Outdoors Inc.23
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Inflatable Kayaks (recreational/touring) | Portable alternatives to hard-shell kayaks | $150 - $1,800 |
| Inflatable Kayaks (expedition) | Durable for long-distance paddling | $800 - $1,800 |
| Inflatable Kayaks (whitewater) | Performance-oriented for rapids | $700 - $1,200 |
| Stand-Up Paddleboards (iSUPs) | Inflatable boards for versatility | $400 - $900 |
| Paddlesports Accessories | Pumps, paddles, and storage | $20 - $200 |
Manufacturing
Products are designed in the United States with a focus on patented technology for inflatable kayaks and SUPs.13 Manufacturing details are not specified, but the company emphasizes quality control in production.3
Notable Products
- PackLite - 4-lb ultralight inflatable kayak for portability.
- AirFusion Evo - High-performance inflatable kayak with rigid features.
- Attack Whitewater Kayak - Model designed for whitewater conditions.
- Sun Shower (early invention) - Portable solar shower, precursor to paddlecraft focus.
Reputation
Advanced Elements is recognized by paddlers for advancing inflatable kayak technology to rival hard-shell performance in rigidity and handling.1 Enthusiasts praise its portability and model variety for recreational to expedition use.14 Some note ongoing evolution in designs, though specific post-acquisition feedback is limited in available sources.15
Sources (5)
- https://paddlinglife.com/industry-news/company-spotlight-advanced-elements-from-waterbeds-to-iks/
- https://boatingindustry.com/news/2021/06/17/pelican-international-acquires-advanced-elements-inc/
- https://www.prnewswire.com/news-releases/pelican-international-inc-acquires-advanced-elements-inc-301311919.html
- https://www.zoominfo.com/c/advanced-elements-inc/803439
- https://confluenceoutdoor.com/pages/advanced-elements