Alliance Amsterdam week (CMO, CRO, Sales Enablement, Customer Success)

Active

events.cmoalliance.com

Next edition: 24-27 May 2027, Amsterdam
Country: Netherlands (NL)
HQ: Amsterdam, Netherlands
Parent: CMO Alliance; the available event pages describe it as part of a network of sister C-suite communities but do not identify a separate legal parent company.[6]

Indexes

Content & Demand Gen Sales Enablement

Overview

Alliance Amsterdam week is the Amsterdam event operation represented by the supplied CMO Alliance website. Its principal offering is an invite-only CMO Summit for senior marketing leaders, with programming centered on marketing’s contribution to revenue, AI and MarTech decisions, brand and demand performance, and alignment with sales and product.²⁴ The event also connects with related executive communities, including CRO and other C-suite summits, and provides networking, exhibition access, meals, recordings, slide decks, and community participation depending on pass type.¹³⁶

History

The supplied website identifies the business as the Amsterdam edition of CMO Summit, part of the CMO Alliance event-community network. A founding individual, incorporation date, acquisitions, and major corporate milestones are not identified in the available source material. The Amsterdam event is scheduled at Postillion Hotel & Convention Centre and is presented alongside related executive summits for commercial and functional leaders. Its current format combines an invite-only CMO summit with networking, exhibition access, content sessions, and an associated community network.²⁶⁹

Product Lines

Product Line	Positioning	Price Range
CMO Summit Amsterdam — executive marketing conference	Invite-only peer forum for senior marketing leaders	Invitation-based; free for qualifying executives
Aspiring CMO Pass — paid summit access	Accessible pass for marketing leaders at smaller organizations	€795 - €995, approximately $850 - $1,075
CMO Alliance community network — post-event professional community	Ongoing peer connection associated with summit attendance	Included with eligible passes; otherwise not stated
Co-located Alliance Summits — cross-functional executive events	Shared networking across CMO, CRO, CCO, CPO, CAIO, and CHRO audiences	Not publicly stated

Manufacturing

Not applicable. This is an event and professional-community business rather than a manufacturer of physical products.

Notable Products

CMO Summit Amsterdam - Invite-only executive conference for senior marketing leaders, featuring sessions on revenue accountability, AI and MarTech governance, brand versus performance, and organizational leadership.²
Aspiring CMO Pass - Paid-access pass for directors, heads of marketing, and CMOs at smaller organizations, including sessions, networking, exhibition access, refreshments, lunch, happy hour, recordings, and slide decks.¹³
CMO Pass - Complimentary or application-based admission for qualifying senior marketing executives at larger companies or organizations meeting stated revenue thresholds.³⁵
Co-located Alliance Summits - Co-located executive-summit programming connecting CMO, CRO, CCO, CPO, CAIO, and CHRO communities through shared networking opportunities.⁶

Reputation

The event is positioned for senior marketing professionals seeking peer discussion on commercial accountability, AI, MarTech, and organizational leadership. Its invite-only eligibility and closed-door discussion format appeal to executive audiences, while the paid Aspiring CMO Pass broadens access to leaders from smaller organizations.²³ Publicly available material does not provide enough independent reviews or participant evidence to assess broader professional reputation. The main practical limitation is that access is selective and pricing is not consistently published for all pass categories.³⁵

Sources (10)