AnyRoad

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Overview

AnyRoad is a San Francisco-based software company focused on experiential marketing and experience relationship management. Its platform helps brands plan, run, and measure live experiences such as events, tours, classes, tastings, and activations while collecting first-party attendee data.

The company is positioned between event-management software and marketing data infrastructure. It is notable for connecting operational functions—including booking, check-in, waivers, feedback, and data capture—with analytics and integrations for CRM and marketing systems such as Salesforce, HubSpot, and Klaviyo.

History

AnyRoad was founded in San Francisco in 2013 by brothers Jonathan Yaffe and Daniel Yaffe. The company initially focused on travel experiences before pivoting toward experience relationship management and experiential marketing software around 2017. It raised a $9.2 million Series A round in 2019, followed by a $10 million extension in 2021. In February 2022, AnyRoad raised a $47 million Series B led by BlackRock, bringing reported total funding to approximately $66.2 million.

Product Lines

Product Line	Positioning	Price Range
Registrations and Ticketing	Event booking, registration, check-in, and feedback management	Custom pricing; limited free package reported
Onsite Data and Photo Capture	Field activation operations and consent-based data collection	From approximately $500 per month
Lifetime Loyalty	Experience-driven customer loyalty and lifetime-value measurement	Custom pricing
PinPoint	AI-assisted experience feedback analysis	Custom pricing

Manufacturing

AnyRoad does not manufacture physical products. It develops and operates cloud-based experiential marketing software, with implementation and support delivered through its technology platform and services.

Notable Products

AnyRoad Experiential Marketing Platform - Core platform for planning, operating, and measuring events, tours, classes, tastings, and brand activations.
Registrations and Ticketing - Tools for online and walk-in booking, ticketing, guest registration, onsite check-in, feedback, dashboards, and APIs.
Onsite Data and Photo Capture - Tools for activation management, consent-compliant consumer data capture, offline operation, waivers, and photo capture.
Lifetime Loyalty - Capabilities for collecting attendee profiles and experience interactions to support customer loyalty and lifetime-value analysis.
PinPoint - AI-assisted analysis of feedback and experience data for identifying themes and actionable insights.

Reputation

AnyRoad is generally regarded as an enterprise-oriented platform for brands that run recurring or large-scale experiential programs. Its perceived strengths include combining event operations with first-party data capture, analytics, and CRM integrations. Pricing is not broadly transparent because larger engagements are scoped around program volume, modules, implementation, and support. The company is more specialized than general-purpose event-registration tools, which can make it less suitable for simple, one-off events.

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