AperiamVentures

Overview

Aperiam Ventures is a venture capital firm specializing in advertising technology (adtech) and marketing technology (martech) investments. Founded in 2018, the firm operates a hybrid business model combining traditional equity investments with strategic advisory services and technology orchestration for brands, agencies, and media owners. Since inception, Aperiam has deployed capital into over 80 early-stage companies across digital media, marketing, and commerce, with notable portfolio companies including ID5, TVision Insights, tvScientific, and Scope3, and successful exits such as Sincera's sale to The Trade Desk and Audigent's acquisition by Experian.

History

Aperiam Ventures was founded in 2018 by industry veterans Joe Zawadzki and Eric Franchi, who brought extensive experience from building adtech and martech companies. The firm initially focused on venture capital investments but evolved into a hybrid model integrating strategic advisory and technology orchestration services. Since 2018, Aperiam has invested in over 80 adtech and martech companies and achieved more than a dozen successful exits, establishing itself as a leading investor in category-defining leaders across retail media, CTV, identity, creative tech, and AI.

Product Lines

Manufacturing

As a venture capital and advisory firm, Aperiam does not manufacture physical products. The firm operates as an investment and consulting business, providing capital and strategic services to portfolio companies and advisory clients in the adtech and martech sectors.

Notable Products

• Portfolio Investment in ID5 - Identity technology company in Aperiam's active investment portfolio
• Portfolio Investment in TVision Insights - Attention metrics and viewability analytics company
• Sincera Exit - Successful portfolio exit through sale to The Trade Desk
• Audigent Acquisition - Portfolio company acquired by Experian
• Adelaide Investment - Attention metrics startup that raised $1.4 million in seed extension led by Aperiam

Reputation

Aperiam Ventures is recognized as a leading specialist in adtech and martech venture capital, backed by experienced entrepreneurs and operators with deep domain expertise. The firm's hybrid model combining investment with advisory services and technology orchestration is viewed as creating operational synergies that benefit portfolio companies. The firm has demonstrated investment acumen through multiple successful exits and a portfolio of category-defining companies, establishing credibility within the digital marketing and advertising technology sectors.