Asmar Equestrian

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Overview

Asmar Equestrian produces equestrian apparel and accessories for riders across disciplines, emphasizing functionality and style for use in and out of the saddle. Launched in 2011, the brand offers items like outerwear, technical tops, show apparel, and leather accessories under the Noel Asmar Group.

History

Asmar Equestrian was founded in 2011 by Noel Asmar, a self-taught designer with experience in fashion and equestrian interests dating back to around 2000. The brand launched initially in the UK at Beta and has expanded into a global equestrian apparel line. Noel Asmar has received industry accolades for innovations in riding apparel.

Product Lines

Product Line	Positioning	Price Range
All Weather Rider (outerwear)	versatile technical jacket	$250 - $450
Technical Tops	performance riding shirts	$100 - $250
Show Apparel	competition breeches and tops	$150 - $400
Sweaters	casual layered knitwear	$120 - $300
Italian Leather Handbags	equestrian lifestyle accessories	$200 - $600
Accessories	functional rider gear	$50 - $200

Manufacturing

Manufacturing location is not specified in available sources. Products are designed by Noel Asmar and produced through the Noel Asmar Group operations based in Canada.

Notable Products

All Weather Rider - Award-winning bestseller jacket designed for variable riding conditions.
Technical Tops - Breathable, moisture-wicking shirts for active use in the saddle.
Show Breeches - Performance-oriented pants for competition and training.
Italian Leather Handbags - Luxury accessories blending equestrian style with everyday functionality.

Reputation

Asmar Equestrian is recognized among riders for innovative, stylish apparel that transitions from ring to street, with founder Noel Asmar earning respect for design contributions. Enthusiasts value the brand's focus on functionality and quality materials. Specific criticisms are not detailed in sources.

Sources (9)