Atira

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Overview

Atira is a Munich-based applied-AI company focused on industrial manufacturers that sell complex, built-to-order products or services. Its software operates between CRM, ERP, and CPQ systems, using coordinated AI agents to process requests for quotation, assess feasibility, support configuration and pricing, and prepare technical and commercial responses.¹³⁴

The company is positioned as an AI orchestration layer for sales engineering rather than as a general-purpose chatbot or standalone CPQ system. Reported customers include ABB E-mobility, Chiron Group, and ROBEL, and the company has been described as having approximately 15 employees.³

History

Atira GmbH was founded in Munich in November 2024 by Florian Diegruber and August DuMont Schütte. Diegruber previously led Palantir’s commercial activities in the DACH region, while DuMont Schütte worked as a software engineer and machine-learning engineer at Google and Hilti. The company commercially launched its platform in November 2025, initially focusing on automating complex industrial request-for-quotation and sales-engineering workflows. It raised a $2.5 million pre-seed round and a subsequently announced $15 million seed round led by Accel, bringing reported total funding to $17.5 million.

Product Lines

Product Line	Positioning	Price Range
RFQ and Tender Automation	Automates intake, requirement extraction, feasibility review, and risk screening for complex industrial inquiries.	Custom enterprise pricing
AI Configuration and Solution Design	Supports sales engineers in translating technical requirements into viable product or service configurations.	Custom enterprise pricing
Pricing and Quote Automation	Generates pricing options and commercial responses using customer and product data.	Custom enterprise pricing
Technical Bid Documentation	Produces technical documentation and coordinated proposal materials for industrial bids.	Custom enterprise pricing
CRM, ERP and CPQ Orchestration	Connects existing commercial and operational systems to coordinate end-to-end sales workflows.	Custom enterprise pricing

Manufacturing

Atira is a software company and does not manufacture physical products. Its platform is developed as enterprise software and integrates with customers’ existing CRM, ERP, and configure-price-quote systems.

Notable Products

Commercial Brain AI Orchestration Platform - AI orchestration platform for industrial sales engineering that connects CRM, ERP, and CPQ systems and coordinates quotation work.
RFQ and Tender Processing - AI-agent workflow for reviewing RFQs and tenders, extracting requirements, identifying constraints, and flagging risks.
Configuration, Pricing and Quote Generation - Workflow for proposing product configurations, pricing options, and technical and commercial bid documentation.

Reputation

Atira is characterized by startup and venture-investor sources as a focused enterprise-AI company addressing the manual, cross-functional work involved in industrial quoting. Its reported strengths are domain specialization, integration with existing CRM and ERP environments, and support for complex requests that do not fit standard configuration software.³⁴⁷ Public independent review coverage remains limited, so there is little established third-party evidence about deployment reliability, pricing, or long-term customer outcomes. The company’s early-stage profile and small team also mean that product breadth and operational maturity are still developing.

Sources (10)