Attio

Active

Overview

Attio is a London-based software company known for an AI-oriented, flexible CRM platform. The product combines contact and company management, email synchronization, data enrichment, custom objects, reporting, workflows, and collaborative workspace features in a configurable interface.

The company occupies the modern CRM and applied-AI software market, targeting individuals, startups, sales teams, and larger organizations. It is notable for emphasizing a relational, customizable data model and native AI capabilities rather than presenting CRM primarily as a fixed sales pipeline. Its plans range from a free tier for small teams to paid and enterprise offerings.

History

Attio was founded in 2019 by Nicolas Sharp and one or more co-founders, and is headquartered in London. The company developed a CRM platform aimed at combining flexible data modeling with collaborative workspace features. It raised seed funding in 2021 and a Series A round in 2023, followed by additional financing reported in 2024 and a Series B reported in 2025. No acquisition or major corporate rebranding was identified.

Product Lines

Product Line	Positioning	Price Range
Free CRM	Entry-level CRM for individuals and very small teams	$0
Plus CRM	Enhanced CRM for single teams	$35 - $44 per user/month
Pro CRM	Advanced CRM for scaling businesses	$79 - $99 per user/month
Enterprise CRM	Custom deployment for organizations needing advanced administration and security	Custom pricing
AI and automation	Embedded AI assistance, enrichment, workflows, sequences, and call intelligence	Included in paid plans; usage limits vary

Manufacturing

Attio is a software company, so it does not manufacture physical products. Its platform is developed and operated as a cloud-based service, with infrastructure and third-party integrations supporting delivery.

Notable Products

Attio CRM - Cloud CRM workspace for managing people, companies, opportunities, interactions, and custom data objects.
Ask Attio - Natural-language assistant and AI features for querying, organizing, and enriching CRM data.
Attio Automations and Sequences - CRM automation tools for workflows, email sequences, and revenue-related processes.
Call Intelligence - Conversation analysis features for extracting insights from customer and sales calls.

Reputation

Attio is generally regarded by CRM users and software reviewers as a modern, flexible alternative to more established CRM systems, particularly for startups and teams that want customizable records and a contemporary interface. Its free tier and integrated email, enrichment, reporting, and AI features are commonly viewed as strengths. Criticisms include pricing that rises with team size and usage, feature and scale limitations relative to mature enterprise CRM platforms, and the need for configuration and data maintenance to obtain the best results. The company is active and independent.

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