Bling2o

Overview

Bling2o is a specialty retailer of decorated aquatic eyewear and accessories for children and teens. The company is known for creating novelty swim goggles, sunglasses, and ski goggles featuring rhinestone embellishments, glitter coatings, and bold designs. Bling2o positions itself as the original brand in the blinged-out aquatic eyewear category, offering seasonal collections that appeal to kids seeking fashionable and playful swim and snow gear.

History

Bling2o was founded in 2013 by a team of experienced New York wholesale, merchandising, and product design professionals. The company originated from an at-home project creating custom decorated goggles for the founders' children, which gained interest from friends and neighbors. Since its launch, Bling2o has expanded from swim goggles to include sunglasses and ski collections, establishing itself as a niche player in novelty children's eyewear.

Product Lines

Manufacturing

Manufacturing details are not publicly disclosed. The company sources products through wholesale and merchandising channels, with design expertise developed in-house by the founding team.

Notable Products

• Rhinestone-Coated Swim Goggles - Signature swim goggles with rhinestone embellishments designed for children ages 3 and up
• Shark Teeth Silicone Goggles - Novelty swim goggles featuring silicone shark teeth details for playful pool use
• Seasonal Glitter Collections - Limited-edition swim and ski goggles with glitter coatings in trending colors and styles

Reputation

Bling2o is recognized as a creative and playful brand in the children's accessories market, appealing to parents seeking fun and fashionable eyewear options. The brand has built a loyal customer base through its distinctive design approach and focus on making functional products entertaining for kids. As a small, independent company, Bling2o maintains a niche position without the distribution scale of larger retailers, limiting mainstream market penetration.