Blue and Gold Boardshop
ActiveOverview
Blue & Gold Boardshop is a retail store specializing in gear, clothing, shoes, and accessories for skateboarding, snowboarding, and surfing lifestyles, serving men, women, and kids in Alaska.345 It operates physical locations in Anchorage and Wasilla, with online sales available, and functions as a community hub for local boarders.123
History
Jason Borgstede founded Blue & Gold Boardshop to serve Alaskan boarders with specialized gear and foster a community gathering space.1 Borgstede, who moved to Alaska from Oxnard, California, in 8th grade, drew from his background to establish the shop.6 The business maintains locations in Anchorage at 11124 Old Seward Hwy #700 and Wasilla at 2101 Sun Mountain Ave #106.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Snowboarding Gear | Core winter board sport equipment | $200 - $800 |
| Skateboarding Gear | Street and park skating essentials | $50 - $300 |
| Surfing Gear | Alaska-adapted water sports | $150 - $600 |
| Men's Clothing & Shoes | Lifestyle apparel for board sports | $40 - $200 |
| Women's Clothing & Shoes | Functional fashion for female riders | $40 - $200 |
| Kids' Gear & Apparel | Youth-sized board sport products | $30 - $250 |
Manufacturing
Blue & Gold Boardshop retails products from brands such as Burton Snowboards, Volcom, Nike SB, Lib-Tech, Gnu Snowboards, and Jones Snowboards, with manufacturing handled by those suppliers rather than in-house production.5
Notable Products
- Burton Snowboards - Snowboards for various terrain and rider levels stocked at the shop.
- Nike SB Shoes - Skateboarding footwear designed for grip and durability.
- Volcom Clothing - Apparel line supporting skate and snowboard lifestyles.
- Lib-Tech Snowboards - High-performance snowboards featuring Magne-Traction edges.
- Jones Snowboards - Splitboards and freeride snowboards for backcountry use.
Reputation
The shop is regarded as a key community spot for Alaskan boarders, providing specialized gear not widely available locally.1 It carries established brands, supporting its role in the regional skateboarding and snowboarding scenes.25 No specific criticisms noted in available sources.