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Microsoft Build

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Overview

Microsoft Build is an annual developer conference and learning event hosted by Microsoft, designed to bring together software developers, architects, and technology professionals. The event focuses on hands-on technical training, real-world code examples, and emerging technologies, particularly artificial intelligence and cloud computing. Build serves as a platform for Microsoft to showcase new products, frameworks, and services while providing attendees with practical knowledge and networking opportunities within the developer community.

History

Microsoft Build was established in 2011 as a successor to earlier Microsoft developer conferences. The event has evolved to become one of the major annual gatherings for the global developer community. In recent years, Build has increasingly emphasized AI and machine learning as core themes, reflecting Microsoft's strategic focus on artificial intelligence. The conference typically features keynote presentations, breakout sessions, hands-on labs, and networking events. Build operates as both an in-person event and a hybrid experience with online participation options.

Product Lines

Product LinePositioningPrice Range
Conference SessionsTechnical training and education$0 - $2,000
Hands-on LabsPractical skill developmentIncluded with registration
Virtual AttendanceOnline learning access$0 - $500
Networking EventsProfessional community engagementIncluded with registration

Manufacturing

Microsoft Build is a service-based event rather than a product manufacturing operation. The conference is organized and hosted by Microsoft's event management teams, with sessions delivered both in-person at physical venues and through digital platforms. Content is produced internally by Microsoft teams and external speakers.

Notable Products

  • Build Conference 2026 - Annual developer conference held June 2-3, 2026 in San Francisco with online participation options
  • AI-Focused Sessions - Technical workshops and keynotes centered on artificial intelligence, machine learning, and real-world AI implementations
  • Hands-on Labs - Interactive technical training sessions allowing developers to work directly with Microsoft technologies and frameworks
  • Virtual Build Experience - Online streaming and participation platform enabling remote attendees to access conference content and sessions

Reputation

Microsoft Build is widely recognized as a premier event for developers seeking to learn about cutting-edge technologies and Microsoft's latest offerings. The conference is valued for its technical depth, practical focus on real code and systems, and opportunities for professional networking. Attendees generally appreciate the hands-on nature of sessions and direct access to Microsoft engineers and product teams. Some criticism exists regarding high registration costs and the commercial nature of the event, though the technical quality and relevance of content are generally well-regarded in the developer community.

Sources (10)
  1. https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/brand-profiles
  2. https://build.microsoft.com/en-US/home
  3. https://www.inogic.com/blog/2024/06/create-brand-profiles-in-customer-insights-journeys-to-create-cohesive-brand-experiences/
  4. https://community.dynamics.com/blogs/post/?postid=302b19d4-1ba3-ee11-be37-000d3a574251
  5. https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/brand-profiles-email
  6. https://netwiseglobal.com/blog/what-is-the-brand-profiles-tool-in-customer-insights-journeys/
  7. https://learn.microsoft.com/en-us/entra/fundamentals/how-to-customize-branding
  8. https://partner.microsoft.com/marketing/branding
  9. https://www.microsoft.com/en-us/microsoft-365/blog/2023/11/21/build-your-brand-with-ease-using-microsoft-365-for-small-and-medium-businesses/
  10. https://www.youtube.com/watch?v=bQJjup-dths