Captello

Overview

Captello is a privately held U.S. event-marketing software company headquartered in Dallas, Texas. Its platform is designed for exhibitors, field-marketing teams, and enterprise event programs, combining lead capture, meeting management, attendee engagement, event operations, CRM integrations, and revenue attribution in one system.

The company is known primarily for event lead retrieval and gamification, while positioning its broader platform around connecting event activity to sales pipeline and revenue. Publicly identified customers include AT&T, IBM, Amazon, GE, Philips, and Thomson Reuters; the company reports a presence in the market since the late 2010s.

History

Captello was founded by Ryan Schefke, who serves as its CEO. The company entered the market around 2019 and developed as a privately held, bootstrapped software business. Its focus expanded from lead capture and event gamification into an event-to-revenue platform covering lead capture, meeting management, activations, event operations, and revenue attribution. No parent-company acquisition or major corporate ownership change was identified.

Product Lines

Manufacturing

Captello is a software company rather than a physical-product manufacturer. Its platform is developed and delivered as SaaS; no separate manufacturing facilities or outsourced hardware production were identified.

Notable Products

• Universal Lead Capture - Mobile and web-based lead capture for trade shows, conferences, and other events, with CRM integrations and lead qualification.
• Gamification and Activations - Tools for event games, contests, prize drawings, and interactive attendee experiences.
• Meeting Management - Software for scheduling and coordinating meetings between exhibitors, sales teams, and event participants.
• Event Revenue Intelligence - Analytics and attribution tools intended to connect event interactions with pipeline and revenue outcomes.
• Event Operations - Operational tools for registrations, event workflows, devices, and on-site execution.

Reputation

Captello is generally reviewed positively by event professionals for lead-capture flexibility, customization, integrations, gamification, and the absence of user or device restrictions in some offerings. Public review references place it around 4.8 out of 5 on G2 and 4.9 on Capterra, though the review bases are smaller than those of some larger event-platform competitors. Criticisms and limitations include quote-based pricing for most modules, implementation complexity for broader deployments, and a product focus that may be more specialized in event lead capture than in full end-to-end event management.