Carr & Day & Martin

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Overview

Carr & Day & Martin is a horse care brand producing grooming, hoof, coat, and leather products, with operations in nearly 50 countries.¹⁶ Established in 1765, it holds a Royal Warrant since 1820 and includes heritage sub-brands like Belvoir and Vanner & Prest alongside newer lines.²⁵

History

Founded in 1765 by Mr. Day, a hairdresser from Doncaster, and Mr. Martin, a soldier, who started with boot blacking and opened a shop in London in 1770.³ Introduced Belvoir saddle soap in 1800 and received a Royal Warrant from King George IV in 1820, retained through eight monarchs.²⁵ Acquired by Tangerine Group in 2007 and by Connolly's RED MILLS Group in 2020.¹³

Product Lines

Product Line	Positioning	Price Range
Belvoir (saddle soap)	heritage leather care	$10 - $30
Cornuscrescine (hoof care)	traditional hoof conditioner	$20 - $50
Vanner & Prest (grooming)	classic coat products	$15 - $40
Berknell (leather care)	heritage leather treatments	$10 - $35
Gallop Shampoo (shampoo range)	modern coat cleansing	$15 - $30
Canter Mane & Tail (conditioner)	mane and tail care	$20 - $40
FlyGard (fly repellent)	insect protection	$20 - $50

Manufacturing

Products are developed in the United Kingdom, with the company registered in Loughborough, Leicestershire.⁶ Manufacturing details on in-house versus outsourced production are not specified in available sources.

Notable Products

Belvoir Saddle Soap - Original formulation introduced in 1800 for leather cleaning and conditioning.
Cornuscrescine Hoof Oil - Heritage hoof care product for conditioning and protection.
Vanner & Prest New Formula Hoof Oil - Traditional hoof oil used for moisture balance.
Gallop Shampoo - Shampoo range for horse coat cleaning.
FlyGard - Fly repellent for equine insect protection.

Reputation

Perceived as a trusted brand by equestrians due to 250-year heritage, Royal Warrant, and proven formulations spanning generations.¹² Professionals value its quality in hoof, coat, and leather care, with global distribution and customer testimonials supporting efficacy.¹⁴ No specific criticisms noted in sources.

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