Chefman

Active

Country: United States (US)
Founded: 2014
HQ: Mahwah, New Jersey, United States
Employees: ~170
Parent: Part of CHEF iQ, led by Ralph Newhouse

Indexes

Kitchen Appliances

Overview

Chefman is a brand of small kitchen appliances based in the United States, known for products such as electric kettles, air fryers, toaster ovens, and cookware. It positions itself in the market with a focus on innovative designs aimed at simplifying cooking experiences, including the Performance Series backed by a five-year warranty. The brand claims to be America's number one electric kettle brand and launched the related CHEF iQ line in 2020 for digitally connected appliances.¹²³⁷

History

Chefman was launched around 2013-2014 under leadership associated with Ralph Newhouse and CHEF iQ, growing into a global kitchen appliance company. In 2020, it introduced the CHEF iQ brand, featuring digitally connected appliances for guided cooking. The company has expanded its product lines, including the flagship Performance Series with extended warranties.¹²³

Product Lines

Product Line	Positioning	Price Range
Electric Kettles (gooseneck and high-wattage models)	America's #1 brand for performance and innovation	$30 - $100
Air Fryers	Compact cooking appliances for everyday use	$50 - $150
Toaster Ovens	Versatile baking and toasting solutions	$60 - $200
Performance Series (flagship durable line)	Outperforms competitors with 5-year warranty	$100 - $300
Cookware	Functional pots and pans for home chefs	$40 - $150

Manufacturing

Manufacturing details are not specified on the company website or profiles; products are likely outsourced as typical for small kitchen appliance brands. Operations are based in Mahwah, New Jersey, with a focus on design and innovation rather than in-house production.¹²

Notable Products

Lightning Kettles - High-wattage electric kettles for rapid boiling.
Gooseneck Kettles - Precision pour-over kettles for coffee brewing.
Air Fryers - Compact models for oil-free frying and cooking.
Toaster Ovens - Multi-function ovens for baking and toasting.
Performance Series Appliances - Durable line with five-year warranty.

Reputation

Chefman is recognized among consumers for affordable, innovative small appliances, particularly electric kettles, but lacks BBB accreditation, indicating it has not met certain trust standards. Enthusiasts note strengths in product variety and warranties, while professionals may criticize limited transparency on manufacturing and inconsistent revenue reports across sources. Customer reviews highlight reliable performance in kettles but mixed feedback on durability for other appliances.³⁵⁷

Sources (7)