Choco

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Overview

Choco is a German food-technology company operating an AI-enabled software platform for restaurants and food-and-beverage wholesalers. Its products digitize ordering, supplier communication, catalog management, inventory workflows, and order processing rather than serving as a marketplace; restaurants generally use it with suppliers they already know. The company is notable for applying automation to the fragmented restaurant supply chain and for offering the restaurant-side app free of charge while charging suppliers according to their selected plans.

History

Choco was founded in 2018 as a digital platform connecting restaurants with their food and beverage suppliers. It initially focused on digitizing restaurant ordering and supplier communications through a free app for restaurants. The company later expanded its offering toward AI-powered order processing, supplier management, sales efficiency, inventory tools, and e-commerce capabilities. It operates across markets including Germany, the United States, France, Spain, the United Kingdom, Austria, and Belgium.

Product Lines

Product Line	Positioning	Price Range
Restaurant Ordering App — ordering and communication	Free operational tool for restaurants	$0 - $0
Supplier Management Platform — customer, catalog, and order administration	Workflow software for food distributors	Custom pricing
AI Order Processing — automated conversion of incoming orders	Automation for manual order entry	Custom pricing
Digital Commerce — online ordering and product catalogs	E-commerce infrastructure for wholesalers	Custom pricing
Inventory and Waste Management — inventory monitoring and promotions	Efficiency and food-waste reduction tools	Custom pricing

Manufacturing

Choco does not manufacture physical products. It develops and operates cloud-based software, with its platform and AI tools delivered digitally.

Notable Products

Choco Restaurant App - Mobile and web platform for restaurants to place orders with existing food suppliers, communicate with sales representatives, and manage ordering workflows.
Choco Supplier Platform - Supplier-side platform for digitizing incoming orders, managing customers, maintaining catalogs, and communicating with restaurants.
AI Order Processing - AI-based tools that convert restaurant orders from channels such as messages into structured, processable orders.
Supplier Growth Platform - Tools for food distributors to manage product catalogs, promotions, customer ordering, and digital commerce.

Reputation

Choco is generally positioned by industry sources as a food-supply-chain software company rather than a consumer brand. Its strengths include reducing manual order entry, consolidating supplier communications, supporting ERP integrations, and addressing food waste. Restaurants benefit from free access, while suppliers face subscription costs and the operational complexity of onboarding customers and integrating existing systems. Public information on independent customer reviews and broader professional criticism is limited.

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