Conduct

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Overview

Conduct is a London-based applied AI company developing an enterprise software platform for understanding, operating, modernizing, and migrating complex legacy systems. Its initial market focus is SAP, where the platform uses agentic AI and a proprietary context engine to connect software structure, dependencies, business logic, and change processes.

The company is positioned as an AI infrastructure and workflow provider for enterprise IT teams and SAP transformation partners rather than as a general-purpose consumer AI brand. Its notable differentiator is a narrow focus on turning highly customized enterprise environments into actionable technical and modernization information.

History

Conduct was founded in 2024 by former Palantir engineers Jan Philipp Haas, Philipp Höfer, and Henry Thompson. The company was incorporated as Conduct AI Ltd in January 2024. It developed an agentic AI platform focused initially on helping enterprises understand and modernize heavily customized SAP environments, including preparation for SAP ECC’s end-of-support timeline. Conduct has expanded its enterprise focus through partnerships including NTT DATA Business Solutions for SAP transformation and related services.

Product Lines

Product Line	Positioning	Price Range
Enterprise System Intelligence	AI-assisted understanding of complex legacy enterprise software	Not publicly disclosed
SAP Modernization	Analysis and planning for SAP ERP transformation and migration	Not publicly disclosed
Software Change Management	Agentic support across enterprise requirements, development, and testing	Not publicly disclosed
Enterprise IT Context Engine	Shared context layer connecting systems, code, dependencies, and business processes	Not publicly disclosed

Manufacturing

Conduct does not manufacture physical products. It develops and operates enterprise software and AI systems, with delivery centered on its proprietary context engine, agentic AI, and integrations with enterprise software environments.

Notable Products

Conduct AI Platform - Agentic AI platform that maps enterprise software, code, dependencies, and business logic to help organizations understand legacy systems.
SAP Enterprise System Intelligence - SAP-focused capabilities for analyzing customized ERP environments and identifying modernization paths.
AI-Powered Software Change Lifecycle - AI-assisted tooling for planning and executing changes across enterprise software lifecycles, from requirements through development and testing.
SAP Transformation Platform - Capabilities intended to support SAP S/4HANA transformation, application management, and related modernization work.

Reputation

Conduct is presented by enterprise technology and startup sources as a focused, technically oriented company serving large organizations with complex SAP estates. Its perceived strengths include the founders’ former Palantir background, concentration on a defined enterprise problem, and integration across multiple stages of software change. Public evidence about customer outcomes, pricing, and broader market adoption remains limited, and the company’s small size means its long-term position is still developing.

Sources (10)