CrowdConnected

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Overview

Crowd Connected is a UK-based location-technology company focused on indoor and outdoor positioning, real-time tracking, people counting, footfall analytics, and wayfinding. It is particularly associated with on-site event technology: its systems track conference and exhibition attendees, report session participation, and support location-aware mobile experiences without relying primarily on badge scanning or RFID queues.

The company also serves smart buildings, healthcare, education, corporate, and other institutional environments. Its platform combines self-calibrating positioning software, Bluetooth tags and beacons, cloud analytics, APIs, and mobile SDKs, with customers and deployments cited across live entertainment, business events, and corporate settings.

History

Crowd Connected Ltd was founded in 2013 and is a privately held company registered in England and Wales. It developed location technology for live entertainment, business events, conferences, buildings, and institutional settings. Its trajectory has expanded from event attendee tracking into indoor and outdoor positioning, wayfinding, people counting, footfall analytics, and asset tracking. In 2021, ExpoFP selected Crowd Connected as its exclusive blue-dot wayfinding partner for integrated event maps and location services.

Product Lines

Product Line	Positioning	Price Range
Event Attendee Tracking	Passive Bluetooth-based attendance and session analytics for conferences, exhibitions, and live events	$10 per delegate plus a $6,000 activation charge; packages extend to about $51,000 for 4,000 delegates
Indoor Positioning Platform	Indoor and outdoor location awareness, analytics, and blue-dot navigation	Free trial; from $55/month per 1,000 m² for Starter plans
Building Location Analytics	Occupancy, footfall, and movement analysis for buildings and facilities	$2,000/year for smaller buildings; from $0.05/year per m² for larger sites
Mobile SDK	Developer infrastructure for embedding location awareness into mobile applications	$8,500 - $25,000
Asset and Wearable Tracking	Bluetooth-based real-time tracking of equipment, assets, people, and wearables	Custom pricing
Wayfinding and Mapping Integrations	Blue-dot navigation integrated with event maps and third-party platforms	Custom pricing

Manufacturing

Crowd Connected is primarily a software and location-technology company rather than a conventional manufacturer. Its system uses self-calibrating software, cloud services, mobile SDKs, battery-powered Bluetooth Low Energy tags, beacons, and gateways; the hardware is described as rented or based on off-the-shelf Bluetooth devices rather than manufactured entirely in-house.

Notable Products

Attendee Tracking - Real-time event attendance tracking using battery-powered Bluetooth tags and beacons, including session attendance, dwell time, and movement data.
Crowd Connected Platform - Indoor and outdoor positioning platform supporting blue-dot navigation, location analytics, and customer-experience services.
Indoor Positioning and Location SDK - Location technology for mobile applications, including indoor positioning and location-aware services through a unified SDK.
People Counting and Footfall Analytics - Occupancy and footfall analytics using passive Bluetooth detection, without cameras or dedicated room-counting sensors.
Asset and Wearable Tracking - Real-time tracking of equipment, mobile assets, wearables, and people using Bluetooth Low Energy tags and connected sensors.
Wayfinding and Blue-Dot Navigation - Indoor navigation and blue-dot wayfinding integrated with event maps and third-party platforms.

Reputation

Crowd Connected is positioned by event technology users and integration partners as a specialist in passive Bluetooth attendee tracking, indoor positioning, and event wayfinding. Its cited strengths include avoiding manual badge scans, combining tracking and analytics on shared infrastructure, supporting indoor and outdoor use, and using self-calibrating algorithms that adapt to environmental changes. Publicly available information provides limited independent review coverage, so pricing, installation requirements, hardware logistics, and accuracy in specific environments remain practical considerations for prospective customers.

Sources (10)