data:unplugged

Active

Next edition: 13-14 Apr 2027, Münster
Country: Germany (DE)
HQ: Münster, Germany
Parent: Datenbusiness GmbH, Scheibenstraße 119, 48153 Münster, Germany; the supplied website identifies this company as the data:unplugged website operator.

Indexes

AI & Data

Overview

data:unplugged is the event and media brand of Datenbusiness GmbH, a Münster-based German platform focused on data and artificial intelligence. Its activities include the data:unplugged festival, podcast, community, partner recommendations, reports, and related professional services. The platform targets decision-makers, practitioners, and business functions involved in applying AI and data beyond specialist technology teams.

History

The platform’s history began in 2019 with founder Bernard Sonnenschein and the Datenbusiness Podcast. In 2022, its strategic direction was refined and the organization positioned itself as a broader Data & AI platform. Its activities expanded to include recruiting, strategic consulting, employer branding, a speaker agency, and events. The data:unplugged festival was launched as a central event format and is scheduled for its fourth edition in Münster in April 2027.

Product Lines

Product Line	Positioning	Price Range
Data & AI festivals	Large-scale industry events for business application of data and AI	Unknown
Podcast and digital media	Editorial content and interviews on data value creation and AI	Free
Community and partner recommendations	Network and project-oriented access to Data & AI providers	Unknown
Research and reports	Data-driven analysis of AI skills and the German job market	Unknown
Professional services	Recruiting, strategic consulting, employer branding, and speaker agency services	Unknown

Manufacturing

Not applicable: data:unplugged is a digital media, community, services, and events platform rather than a manufacturer of physical products.

Notable Products

data:unplugged Festival - Annual Data & AI festival in Münster combining talks, exhibitions, masterclasses, and business-oriented programming.
Datenbusiness Podcast - Podcast focused on data value creation, data science applications, and practical artificial-intelligence strategy.
d:u Deep Dive - Berlin satellite event focused on enterprise AI use cases, platforms, organization, and value creation.
d:u Recommendations - Recommendations and partner network connecting companies with providers for Data & AI projects.
DAISY Report - Joint analysis with nejo of German job postings and skills related to Data & AI.

Reputation

The brand is positioned as a practical German-speaking platform connecting Data & AI content, events, professional services, and community activity. Its stated audience includes executives, process managers, technical specialists, and business functions such as strategy, operations, HR, finance, marketing, and sales. Available information emphasizes reach and community growth, but does not provide independent evidence sufficient to assess market share or consistently document criticisms.

Sources (10)