DOA Skateboards

Overview

DOA (Dead On Arrival) is a New York-based skateboard brand that produces decks and wheels. The brand was established with the mission to revive 1990s skateboarding history and aesthetics. DOA operates as an independent company run by Steve Fletch, formerly of Northern Co., and has built a presence through video content and pro model collaborations with notable skaters.

History

Founded in 1997 in the United States, DOA Skateboards emerged as a skateboard brand dedicated to bringing back the history and style of 1990s skateboarding. The company is operated by Steve Fletch, who previously worked with Northern Co. before establishing DOA as his independent venture. The brand has evolved from a skateboard manufacturer into a multimedia channel that continues to promote classic skateboarding culture.

Product Lines

Manufacturing

Manufacturing details are not specified in available sources. The company produces decks and wheels but specific production locations and whether manufacturing is in-house or outsourced remain undocumented.

Notable Products

• DOA Skateboard Deck - Standard 32" x 8.5" deck available with optional signature from Joe
• Andrew Grabowski Pro Model - Signature pro model deck priced at $99
• Flat AF Decks - Specialty deck line mentioned in skateboarding community discussions

Reputation

DOA is recognized within the skateboarding community for its commitment to preserving 1990s skateboarding culture and aesthetics. The brand has collaborated with respected professional skaters and maintains an active presence through video content. However, the brand has experienced periods of reduced online visibility, with reports of website and social media presence disappearing at times, suggesting inconsistent marketing or operational challenges.