doo

Active

Overview

doo is a German business-to-business event-management software company operated by doo GmbH. Its modular SaaS platform supports live, hybrid, and on-site events, covering invitations, registration, ticketing, event websites, forms, attendee management, reporting, and integrations.

The company is positioned as an enterprise-oriented event platform for corporate events, conferences, exhibitions, and other professional events. It serves organizations rather than consumers and emphasizes integrations with CRM, CMS, ERP, on-site systems, event apps, and virtual-event platforms.

History

doo GmbH was founded in 2013 by Christoph Sedlmeir and Dr. Michael Liebmann, both former Bain & Company consultants. The company developed a software platform for planning, promoting, registering, and managing events. Frank Thelen became associated with the company as an investor and entrepreneur. Michael Liebmann was listed as managing director through 2021, while Christoph Sedlmeir remains founder and managing director, leading service and sales.

Product Lines

Product Line	Positioning	Price Range
Event registration and ticketing	Business registration, booking, ticketing, and payment workflows	Variable; standard terms list EUR 0.99 per ticket, or EUR 0.49 plus 5.9% of the ticket price for paid events, excluding VAT
Event websites and forms	Configurable event pages and data-collection forms	Custom quote
Invitations and email communication	Automated invitations and attendee communications	Custom quote
Attendee management	Centralized participant administration across event formats	Custom quote
Reports and analytics	Event reporting and participant-data analysis	Custom quote
Integrations and extensions	Connections to business systems, event apps, and virtual platforms	Custom quote

Manufacturing

doo does not manufacture physical products. It develops and operates a cloud-based SaaS event-management platform, with software development led by an internal technical team and integrations provided through connected systems and an app store.

Notable Products

doo Event Platform - Modular SaaS platform for managing events before, during, and after they take place.
Registration & Ticketing - Tools for online event registration, ticket categories, payment processing, personalized booking flows, and QR-code tickets.
Emails & Invitations - Templates and workflows for event invitations, participant communications, and automated email campaigns.
Event Websites & Forms - Configurable event websites and forms for collecting attendee and registration information.
Attendee Management & Analytics - Participant-management tools covering attendee data, event administration, and reporting.

Reputation

doo is presented in industry coverage as a German self-service and professional event-management platform, with a focus on corporate and enterprise use. Its perceived strengths are broad event-lifecycle coverage, modular configuration, business-system integrations, and support based in Germany. Public pricing is limited for most services, with custom quotations common; the platform is primarily directed at business customers rather than consumer event organizers.

Sources (10)