DUCATI

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Overview

Ducati e-bikes are produced by Ducati Motor Holding S.p.A., an Italian motorcycle manufacturer, focusing on electric mountain bikes (e-MTBs) and urban e-bikes that incorporate advanced technology and Italian design. Developed in partnership with THOK E-Bikes, the lineup targets performance-oriented riders with features like low weight, compact sizing, and high-end components inspired by MotoGP engineering. The brand positions itself in the premium e-bike segment, extending Ducati's heritage in high-performance two-wheeled vehicles to electric bicycles listed under e-bikes, e-scooters, and motorcycling categories.

History

Ducati Motor Holding S.p.A., headquartered in Bologna, Italy, entered the e-bike market around 2019 through a partnership with THOK E-Bikes for development and production. The e-bike range draws on Ducati's legacy in high-performance motorcycles, known for 90° V-twin engines since the 1970s. Key models like the MIG-S and limited editions such as Powerstage RR were introduced, with expansions into road, gravel, and additional e-MTBs announced for 2026.

Product Lines

Product LinePositioningPrice Range
MIG-S All-Mountain E-Bikehigh-performance trail e-MTB$5,000 - $6,000
eScrambler Urban E-Bikestylish city commuter$4,000 - $4,500
FUTA Top Speed E-Bikehigh-speed urban e-bike$4,500 - $5,500
Powerstage RR Limited Edition eMTBMotoGP-inspired premium e-MTB$10,000 - $15,000

Manufacturing

Ducati e-bikes are developed in partnership with THOK E-Bikes, an Italian specialist, integrating Ducati design and technology. Production occurs through this collaboration, emphasizing innovative geometry and components. Specific manufacturing locations are not detailed beyond the Italian partnership focus.

Notable Products

  • Ducati MIG-S - Agile all-mountain e-bike with 5.7 kg weight, compact size, and 177 mm Q factor for trail performance.
  • Ducati eScrambler - Urban e-bike starting at $4,245, blending scrambler style with electric mobility.
  • Ducati FUTA - Top-speed e-bike for urban and leisure riding with advanced tech.
  • Ducati Powerstage RR - Limited-edition eMTB (230 units) featuring MotoGP-inspired components.

Reputation

Ducati e-bikes are perceived positively by enthusiasts for leveraging the motorcycle brand's reputation in engineering, speed, and premium design, earning praise for performance on technical terrain. Professionals note strengths in lightweight construction and high-end components from the THOK partnership. Criticisms may arise from high pricing relative to competitors and the brand's newer entry into e-bikes compared to dedicated cycling manufacturers.

Sources (9)
  1. https://www.ducati.com/us/en/e-bike/mig-s
  2. https://www.youtube.com/watch?v=V5FogtmV0EU
  3. https://www.ducati.com/us/en/e-bike-my21
  4. https://www.ducati.com/gb/en/news/ducati-reinforces-its-presence-in-cycling-with-a-new-range-of-high-performance-bicycles
  5. https://en.wikipedia.org/wiki/Ducati
  6. https://engwe.com/sv/blogs/resources/ducati-electric-bike-review-whats-the-general-consensus-on-ducati-ebikes
  7. https://www.ducati.com/us/en/e-bike
  8. https://www.ducati.com/us/en/e-bike/size-guide
  9. https://amsducati.com/motorcycles/e-bikes