Equestrian Stockholm
ActiveOverview
Equestrian Stockholm is a Swedish equestrian brand offering apparel and gear for riders and horses, emphasizing Scandinavian design, sustainability, and durability.123 It operates as a direct-to-consumer e-commerce platform with retailers in over 27 countries and a large Instagram following exceeding 440,000.12
History
Equestrian Stockholm was founded in 2015 by Johanna Ingelsson, who identified a gap for fashionable yet durable sportswear tailored to equestrian riders.123 The brand expanded from its origins to become available in over 100 countries via its website and exclusive retailers.2 It has grown into a prominent e-commerce player with reported 2024 revenue of $13 million.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Rider Apparel (breeches, jackets) | Fashion-forward equestrian wear for women | $100 - $400 |
| Saddle Pads | Premium horse saddle accessories | $80 - $250 |
| Horse Boots | Protective equine equipment | $50 - $150 |
| Horse Equipment (general) | Functional horse gear | $40 - $200 |
Manufacturing
Products are designed in Scandinavia.5 Specific manufacturing locations and whether in-house or outsourced are not detailed in available sources.
Notable Products
- Riding Breeches - Performance breeches blending style, comfort, and fit for riders.
- Saddle Pads - High-quality pads designed for optimal horse comfort and durability.
- Horse Boots - Protective boots for equine use during riding.
- Rider Jackets - Weather-resistant jackets combining fashion and functionality.
Reputation
Equestrian Stockholm is recognized for its strong social media presence, particularly as the largest equestrian apparel brand on Instagram with high engagement from horse enthusiasts.12 Customers rate it highly at 4.7/5 from over 1 million reviews, praising fit, style, and performance.5 It appeals to women riders seeking empowering, sustainable designs, though specifics on professional critiques are limited.13