Events.com
ActiveOverview
Events.com is a United States-based all-in-one event platform headquartered in La Jolla, California. It combines event discovery, ticketing, registration, event management, marketing, sponsorship, and on-site operations for organizers and attendees. Company materials describe tens of thousands of organizers and organizations using the platform worldwide, with historical transaction materials citing more than 1.7 million events and 45 million tickets and registrations processed across 128 countries.
The company occupies the event-technology and event-commerce market, positioning itself as infrastructure spanning the event lifecycle rather than only a ticketing provider. Its notable characteristics are the combination of organizer software with an attendee-facing discovery marketplace and its expansion through acquisitions including EventsOnline, Evensi, and Brown Paper Tickets’ assets.
History
Events.com was founded by Mitch Thrower, with Stephen Partridge also identified as a co-founder, and its business origins date to 2008–2009. The company acquired EventsOnline in 2015, expanding its online registration capabilities in the endurance-events market. In 2022, it acquired Evensi, an event-discovery platform using artificial intelligence and machine learning, and announced the acquisition of Brown Paper Tickets’ assets. In 2024, Events.com announced a proposed business combination with Concord Acquisition Corp. II, targeting a public listing subject to closing conditions.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Ticketing and Registration | Core transaction and attendee-registration tools | $0 - $1,800+ |
| Event Management | End-to-end organizer administration | $0 - $1,800+ |
| Event Discovery and Calendars | Marketplace exposure and event discovery | $0 - $100 per day |
| Marketing and Promotion | Paid visibility and digital event promotion | $5 per day - $100 per day |
| Sponsorship Management | Sponsor proposal and activation workflow | Custom pricing |
| On-site Check-in and Sales | Operational tools for event-day fulfillment | Custom pricing |
Manufacturing
Events.com does not manufacture physical products. It develops and operates cloud-based event-management, ticketing, registration, discovery, marketing, and on-site operations software, supported by internal technology teams and acquired platforms.
Notable Products
- Ticketing and Registration - Online ticketing and registration system for paid and free events.
- Event Management - Tools for creating and managing event pages, schedules, participants, payments, and communications.
- Event Discovery - Event-discovery marketplace and calendar functionality, incorporating technology acquired from Evensi.
- On-site Operations - On-site check-in, registration, ticket scanning, and sales tools for event operations.
- Sponsorship Management - Tools for preparing sponsorship proposals, agreements, and activation calendars.
- Event Marketing - Digital promotion, advertising, and event-marketing services for organizers.
- Brown Paper Tickets - Brown Paper Tickets platform and operations acquired as assets in 2022 and continued under the Brown Paper Tickets name.
Reputation
Events.com is generally presented as a broad event-technology platform serving organizers across ticketing, registration, discovery, and event operations. Its acquisition strategy and combined marketplace-and-management model are notable to industry observers, particularly in endurance events and independent event ticketing. The pricing model includes per-ticket fees, payment-processing charges, and optional promotional costs, which can make total costs less straightforward than a simple subscription. Public company materials also contain differing employee-count and founding-year figures, so scale and chronology should be treated as approximate.
Sources (10)
- https://events.com/about/
- https://events.com/investor-relations/
- https://www.sec.gov/Archives/edgar/data/1851959/000110465924093130/tm2422691d1_ex99-2.htm
- https://getlatka.com/companies/eventscom
- https://events.com/press/events-com-acquires-the-most-advanced-network-for-discovering-marketing-events/
- https://forgeglobal.com/eventscom_ipo/
- https://www.linkedin.com/company/events
- https://endurance.biz/2015/industry-news/events-com-confirms-us17m-in-total-funding-and-acquisition-of-eventsonline/
- https://events.com/pricing/
- https://www.prnewswire.com/news-releases/eventscom-announces-it-is-acquiring-global-ticketing-powerhouse-301658845.html