Eveready Battery Company, Inc.

Overview

Eveready Battery Company, Inc. manufactures batteries under the Eveready brand, focusing on everyday use products like AA, AAA, C, and D cells. It holds a position in the consumer battery market emphasizing reliability for household devices. The company traces its origins to early 20th-century innovations in battery sizes and flashlight development.

History

Eveready originated in the early 1900s when the American Eveready Company, flashlight developer, merged with National Carbon Company, maker of the first D-sized dry cell battery. Key milestones include introducing the AA battery in 1907, AAA in 1911, 9-volt in 1956, and alkaline battery in 1957. The brand later became part of Energizer Holdings after a split from prior ownership structures.

Product Lines

Manufacturing

Historically manufactured at plants like Fremont, Ohio, which closed in 1998 as the last carbon zinc facility. Current production details for Eveready products are not specified, likely handled through Energizer Holdings' global supply chain.

Notable Products

• AA Battery - Introduced in 1907, standardized size for small devices.
• AAA Battery - Developed in 1911, smallest common cylindrical battery.
• 9-Volt Battery - First released in 1956 for smoke detectors and toys.
• Alkaline Battery - Launched in 1957, offering longer life than carbon zinc.
• D-Cell Battery - Early dry cell battery powering flashlights since 1890s.

Reputation

Eveready is viewed as a legacy brand synonymous with trustworthy, no-frills batteries for basic household needs. Enthusiasts appreciate its historical innovations in battery formats, though it trails premium competitors in performance metrics. Criticisms focus on declining market share amid shifts to lithium and rechargeable options.