Explori

Overview

Explori is a UK-based event-measurement and event-intelligence company serving exhibition organisers, professional associations, corporate event teams, and exhibitors. Its platform and research services collect audience and exhibitor feedback, compare results against event benchmarks, and produce reporting intended to support decisions about event performance, investment, and improvement.

The company is notable for its event benchmark database and combination of software with managed research services. Explori says it measures more than 1,000 events annually and maintains benchmark data from more than 10,000 events, including a live benchmark set of more than 3,000 events. Its market position is that of a specialist B2B event-measurement provider rather than a general-purpose survey tool.

History

Explori was founded by Mark Brewster in 2011, with the company stating that its measurement database has covered more than 10,000 events since 2012. It developed from event research and customer-experience measurement into an event-intelligence platform combining surveys, benchmarking, analytics, and research services. The company launched version 4 of its platform with automated thematic-analysis capabilities and has continued building partnerships with global event organisers, including a reported three-year agreement with Questex in 2025. Explori also serves as a research partner to UFI, the global exhibition-industry association.

Product Lines

Manufacturing

Explori does not manufacture physical products. Its core research team and in-house developers are based in its London head office; the company provides software, benchmarking, and research services through its own platform and personnel.

Notable Products

• Explori Platform - Event-intelligence platform combining feedback collection, benchmarking, analytics, and executive reporting.
• Event Measurement - Measurement and benchmarking service for exhibition organisers, associations, and event portfolios.
• Research Services - Research services delivered by Explori's team, including event surveys and bespoke qualitative studies.
• Corporate Event Intelligence - Measurement solution for corporate event programmes focused on demonstrating event impact and investment value.
• Maxbi - Exhibitor-focused measurement and benchmarking used to assess exhibit performance and event outcomes.

Reputation

Explori is generally viewed by event professionals as a specialist provider with strong benchmarking, reporting, and actionable audience and exhibitor insight. Customer-review coverage describes high satisfaction and values historical and peer comparisons, while also noting that setup and familiarisation can involve a steep learning curve. Its use by organisers, associations, and corporate event teams, together with its UFI research relationship, supports credibility within the events sector. Public pricing is not readily disclosed, consistent with a consultative enterprise-sales model.