Forrester B2B Summit EMEA

Active

Next edition: 29 Sep-1 Oct 2027, London
Country: United Kingdom (UK)
HQ: Cambridge, Massachusetts, United States (Forrester Research, Inc.); the event is held in London, United Kingdom
Parent: Forrester Research, Inc., a publicly traded global research and advisory firm; the event page is operated by Forrester and its subsidiaries.

Indexes

ABM & Intent Content & Demand Gen

Overview

Forrester B2B Summit EMEA is Forrester Research’s EMEA conference for business-to-business marketing, sales, customer, product, and revenue leaders. The event focuses on B2B go-to-market strategy, buyer engagement, content and demand marketing, revenue technology, customer experience, artificial intelligence, and related operating models.

The brand is notable as an analyst-led conference rather than a standalone company or software product. Its format combines keynote and analyst sessions, practical workshops, peer discussions, one-to-one analyst meetings, executive programming, certification, awards, and sponsor participation. Forrester’s event materials identify the 2026 edition as B2B Forum EMEA and state that it will become B2B Summit EMEA in 2027.

History

Forrester B2B Summit EMEA is an event brand operated by Forrester Research, Inc., rather than an independent company. The event has previously been presented as B2B Forum EMEA, with the 2026 edition scheduled in London. Forrester states that B2B Forum EMEA becomes B2B Summit EMEA in 2027, when the event is scheduled for September 29–October 1 in London. The broader Forrester organization is associated with research, advisory, consulting, and events for business and technology leaders.

Product Lines

Product Line	Positioning	Price Range
Conference attendance	Core in-person event access for B2B professionals	Unknown
Executive Leadership Exchange	Qualification-only executive experience	Unknown
Future Leaders	Early-career professional development and networking	Unknown
Certification	Structured learning and credentialing tied to Forrester expertise	Unknown
Sponsorship and exhibitor programs	Commercial visibility and engagement for event partners	Unknown

Manufacturing

Not applicable: this is a business conference and associated content program, not a manufactured-product brand. Its programming is produced and delivered by Forrester through analyst sessions, workshops, executive programs, networking, certifications, and sponsored activities.

Notable Products

B2B Summit EMEA - Annual London event for B2B marketing, sales, customer, product, and revenue leaders.
B2B Forum EMEA - Previous event identity used for the EMEA conference, including the 2026 London edition.
Executive Leadership Exchange - Qualification-only program for senior marketing, sales, customer, and product executives.
Future Leaders - Program providing younger professionals exposure to Forrester frameworks, networking, and specialized content.
Certification - Event-linked professional development program associated with Forrester content and expertise.

Reputation

The event is positioned within the professional B2B marketing and revenue community as an analyst-led forum for research, peer networking, and practical guidance. Its perceived strengths include access to Forrester analysts, structured executive programming, and coverage spanning marketing, sales, customer, product, and revenue operations. Publicly available event materials do not establish a standalone reputation separate from Forrester, and pricing, attendance scale, and independent participant critiques are not disclosed in the supplied sources. The event’s renaming from B2B Forum EMEA to B2B Summit EMEA reflects a change in event branding rather than evidence of a separate company.

Sources (10)