Forrester CX Summit EMEA

Renamed

Next edition: 7-8 Jun 2027, Amsterdam
Country: Netherlands (NL)
HQ: Cambridge, Massachusetts, United States (Forrester Research, Inc.); CX Summit EMEA is held in Amsterdam, Netherlands
Parent: Forrester Research, Inc., an independent public research and advisory company headquartered in Cambridge, Massachusetts, United States. The event is operated as part of Forrester Events.

Indexes

Customer Experience

Overview

Forrester CX Summit EMEA is a regional business conference focused on customer experience, B2C marketing, digital leadership, and related organizational practices. It is not a standalone company; it is an event brand operated by Forrester Research, Inc., using Forrester analysts, research frameworks, executive programming, workshops, networking, and certification.

History

CX Summit EMEA is a regional customer-experience conference produced by Forrester Research, Inc., an independent research and advisory company founded in 1983 by George F. Colony. The event has been presented in multiple EMEA locations and was branded CX Summit EMEA in 2024 and 2026. The 2026 edition was scheduled for June 8–10 at Beurs van Berlage in Amsterdam and included analyst sessions, executive exchanges, workshops, certification, networking, and an immersive experience. The event’s subsequent regional listing uses the name CX Forum EMEA, indicating a rename or rebrand of the EMEA CX event.

Product Lines

Product Line	Positioning	Price Range
Main conference	Research-led CX, marketing, and digital leadership event
Executive Leadership Exchange	Qualification-only program for senior CX, marketing, and digital executives
Forrester Certification	Practical professional-development program delivered during the event
Analyst access and workshops	Interactive advisory-style sessions with Forrester experts
Networking and partner experience	Peer, sponsor, and solution-provider engagement program

Manufacturing

Not applicable: this is a conference and professional-services event rather than a manufactured-product brand. Programming, research content, analyst access, workshops, networking, and certification are delivered by Forrester and participating partners at event venues.

Notable Products

CX Summit EMEA - Regional customer-experience conference for CX, B2C marketing, and digital leaders, featuring Forrester research and analyst-led sessions.
Executive Leadership Exchange - Qualification-only senior-executive program built around private discussions, networking, and Forrester thought leadership.
CX Event Certification - Hands-on event program focused on progressing from customer-journey mapping to journey management, with a professional certificate and badge.
Immersive Experience - Interactive event activity designed to test experience-investment decisions and expose strategic trade-offs.
Forrester Total Experience Honor - Recognition program associated with the EMEA CX event for organizations demonstrating notable customer-experience work.

Reputation

The event is positioned among professional conferences for senior CX, marketing, and digital practitioners, with its main distinction being access to Forrester analysts and the company’s research frameworks. Its practical elements include workshops, analyst roundtables, executive exchanges, and certification rather than an entertainment-focused conference format. Publicly available results do not establish independent attendee ratings or a reliable event-specific assessment of strengths and criticisms. The lack of published pricing in the available event material limits comparison with competing conferences.

Sources (10)