Fresh Produce

Active

Overview

Fresh Produce is a women's and children's lifestyle clothing brand focused on casual apparel with original prints and vibrant colors. It offers comfortable, coastal-inspired pieces in sizes XS to 3X, including plus sizes, sold through 38 company stores, over 400 specialty retailers, and online. The brand emphasizes easy-to-wear clothing suitable for everyday and resort wear.

History

Founded in 1984, Fresh Produce has operated for nearly three decades as of reviews from around 2011, designing and marketing casual women's and children's clothing. CEO Mary Ellen Vernon oversees the creation of original prints and designs. The company expanded to 38 stores nationwide and distribution in over 400 retailers, with products shipped to more than 200 countries.

Product Lines

Product Line	Positioning	Price Range
Women's Tops	Casual colorful blouses	$40 - $80
Feminine Dresses	Coastal sundresses	$60 - $120
Stylish Pants	Comfortable casual bottoms	$50 - $90
Decorative Scarves	Vibrant accessories	$20 - $40
Children's Styles	Youth casual wear	$30 - $60
Plus Size Apparel	Extra Fresh sizes up to 3X	$50 - $100

Manufacturing

Products are primarily made in the USA. The company designs, manufactures, and markets its clothing in-house.

Notable Products

Dalia Dress - Flattering sundress noted for quality fabric and fit in customer reviews.
ME Line Pieces - Popular casual resort wear styles favored for comfort and color.
Beach Clothing - Sundresses and vacation outfits in vibrant prints.
Summer Dresses - Simple, generously sized cotton dresses for travel.

Reputation

Fresh Produce is praised by customers for vibrant colors, flattering fits across sizes, and USA-made quality in older products. Some reviews note a decline in fabric quality and sizing generosity in recent years compared to past purchases. It maintains a loyal following for resort and casual summer wear among enthusiasts.

Sources (7)