G2Planet

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Overview

G2Planet is a privately held United States software company founded in 2000 that provides enterprise event-management and event-execution technology. Its platform is aimed at corporations, associations, media organizations, universities, and government agencies managing event portfolios and producing in-person, virtual, and hybrid events.¹²⁵

The company is positioned around an integrated event-operations stack rather than a single registration tool. EventCENTRAL handles portfolio-level planning and control, EventMAX supports event production and attendee-facing operations, and Velocity extends events into virtual and hybrid formats.¹³

History

G2Planet was founded in January 2000 by Mark Granovsky, who remains its founder and CEO.¹⁷ The company developed enterprise software for corporate event-marketing departments and introduced its Data Driven Enterprise Event Planning (DEEP) concept.¹⁰ Its product portfolio evolved into an integrated suite covering event-portfolio management, event production, registration, engagement, and virtual or hybrid delivery.¹³ Public sources identify G2Planet as privately held and do not indicate a parent company or acquisition.¹⁹

Product Lines

Product Line	Positioning	Price Range
EventCENTRAL — event portfolio management	Back-office planning, budgeting, resource allocation, and oversight across event programs	Custom quote
EventMAX — event production and management	Full-service platform for registration, content, exhibitors, sponsors, attendees, and credentials	Custom quote
Velocity — virtual and hybrid events	Digital delivery and audience-engagement extension for EventMAX	Custom quote

Manufacturing

G2Planet is a software company rather than a manufacturer of physical products. Its event-management applications are developed and delivered as enterprise SaaS; public sources do not disclose detailed development locations or outsourcing arrangements.

Notable Products

EventCENTRAL - Enterprise event-program management software for portfolio visibility, resource planning, communications, vendor management, budgeting, and workflow tracking.
EventMAX - Full-stack event production platform supporting registration, ticketing, agendas, attendee engagement, mobile apps, speakers, sponsors, exhibitors, and credentialing.
Velocity - Virtual and hybrid event extension for live and on-demand viewing, engagement apps, breakout rooms, chat, Q&A, and polling.

Reputation

G2Planet is presented by industry directories and its own materials as an established enterprise event-technology provider with a small workforce, serving complex organizational event programs.¹⁸⁹ Its perceived strengths are breadth of functionality, portfolio-level visibility, and support for large in-person and hybrid events. Publicly available third-party evidence about customer satisfaction, implementation experience, and recurring criticisms is limited, and the company does not publish standard product pricing; its offerings are sold through customized enterprise engagements.²³

Sources (10)