Gartner Marketing Symposium/Xpo

Active

Next edition: 26-27 May 2027, London
Country: United Kingdom (UK)
HQ: Stamford, Connecticut, United States
Employees: ~22,000
Parent: Gartner, Inc. — a publicly traded information-technology research and advisory company that owns and operates the Gartner conference portfolio.

Indexes

Content & Demand Gen

Overview

Gartner Marketing Symposium/Xpo is Gartner’s executive conference series for CMOs and marketing leadership teams; the specific company represented by the supplied UK URL is its London, United Kingdom edition. The event combines Gartner research and analyst presentations with peer networking, consultations, roundtables, workshops and an exhibition of marketing-related providers. The 2026 edition was described as offering more than 50 research-driven sessions, 25 Gartner experts and access to more than 500 CMOs and marketing leaders.³ Its subject matter includes marketing strategy, brand, demand generation, sales enablement, customer experience, data and AI.⁸

History

Gartner Marketing Symposium/Xpo is a recurring executive conference operated by Gartner, Inc., the research and advisory company founded in 1979 by Gideon Gartner. The London event serves CMOs and marketing leaders through analyst-led sessions, peer networking, private consultations and an exhibition area. Its programming has covered marketing strategy, brand, demand generation, sales enablement, customer experience, data and artificial intelligence. The specific UK conference is active and scheduled to return to London in May 2027.

Product Lines

Product Line	Positioning	Price Range
Executive conference attendance	Core in-person event access for marketing leaders	Unknown
Team attendance packages	Multi-attendee participation for marketing organizations	Unknown
Exhibitor and sponsor packages	Provider showcase and executive engagement opportunities	Unknown
Gartner expert consultations	Focused analyst guidance for attendee strategies and decisions	Included with eligible attendance or package; standalone price unknown
Peer networking programs	Structured relationship-building among CMOs and marketing executives	Included with eligible attendance; standalone price unknown

Manufacturing

Not applicable: this is a business conference and content program rather than a manufactured product. Gartner produces the research and conference content through its analyst and events organization, while venues, event production and exhibitors are provided by external partners.

Notable Products

Gartner Marketing Symposium/Xpo London - Annual London conference for CMOs and marketing leaders featuring Gartner analyst sessions, peer networking and vendor interaction.
Analyst Sessions and Keynotes - Research-driven presentations and workshops addressing marketing strategy, AI, data, brand and customer experience.
Private Gartner Expert Consultation - One-to-one meeting with a Gartner expert focused on strategy, priorities and technology decisions.
Peer Roundtables - Facilitated small-group discussion in which marketing leaders exchange practices around a defined business issue.
Xpo Exhibition - Exhibition and interactive environment where service providers present marketing products, services and use cases.

Reputation

The event is positioned within Gartner’s established analyst and executive-conference ecosystem and is recognized for research-led programming, access to Gartner experts and concentrated networking with senior marketing professionals. Its content is considered useful for strategic planning and emerging topics such as AI, although the value depends on attendees’ ability to apply broad analyst guidance to their own organizations. Publicly visible materials emphasize conference experience and participant access rather than independently verifiable product performance metrics.

Sources (10)