Generac
ActiveOverview
Generac Holdings Inc. manufactures backup power generation products including residential standby generators, portable generators, commercial and industrial systems, and power washers. It holds a leading position in the home standby generator market and offers a wide range of power products from 800 watts to 9 megawatts, distributed through dealers, retailers, and wholesalers.12
History
Founded in 1959 by Robert Kern, Generac initially produced portable generators for Sears under the Craftsman brand.1 In the 1970s and 1980s, it expanded into recreational vehicle, commercial, and industrial markets, introducing the first gaseous-fueled automatic home standby system in 1989.1 In 1998, it sold its portable products division to a private equity firm, which later sold it to Briggs & Stratton, and re-entered the portable market in 2008 after the non-compete expired.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Home Standby Generators | automatic backup power for residences | $3,000 - $20,000 |
| Portable Generators | mobile power for home and recreation | $400 - $5,000 |
| Commercial/Industrial Generators | backup power for businesses and facilities | $10,000 - $500,000+ |
| Power Washers | pressure cleaning for residential and commercial use | $150 - $1,800 |
| Transfer Switches | automatic switching for backup systems | $300 - $5,000 |
| Mobile Generators | trailer-mounted for construction and events | $15,000 - $100,000 |
Manufacturing
Generac has manufacturing facilities in Berlin, Oshkosh, Jefferson, Eagle, and Whitewater, all in Wisconsin, USA.1 Products are produced in-house, including gasoline-fueled, diesel-fueled, and bi-fuel generators, with partnerships for engines such as Fiat Powertrain Technologies for industrial diesel.1
Notable Products
- Guardian Series Home Standby - Air-cooled automatic standby generators for residential backup power.
- GP Series Portable - Gasoline-powered portable generators for home and job site use.
- PowerWash Series - Pressure washers for residential and commercial cleaning.
- Generac Mobile Light Towers - Trailer-mounted units combining power generation and lighting.
- Automatic Transfer Switches - Devices enabling seamless switchover to generator power.
Reputation
Generac is recognized by professionals as the leading manufacturer of home standby generators due to its pioneering role and wide product range.2 Enthusiasts praise its reliability in backup power applications, though some note higher costs compared to competitors.1 Criticisms include occasional reports of noise levels and maintenance needs in portable models.1