Mobly

Active

Country: United States (US)
Founded: 2023
HQ: Lehi, Utah, United States
Employees: ~11-50
Listed in: Julius Solaris' Event Tech Key Players Q4 2026 (Boldpush)

Indexes

Event Marketing

Overview

Mobly is a U.S. event-marketing software company founded in 2023. Its mobile-first SaaS platform supports the lifecycle of in-person marketing, including event planning, lead capture, contact enrichment, CRM and marketing-automation synchronization, and performance reporting. The company is positioned for demand-generation, field-marketing, sales, and revenue-operations teams seeking a standardized alternative to badge scanners, spreadsheets, and disconnected event workflows.

The platform is notable for being event-agnostic and for emphasizing rapid follow-up after in-person interactions. Mobly has reported enterprise customers, nearly 40 customers during its first year, and seed financing in 2024 and 2025. Its website describes the product as a system of record for event marketing rather than only a lead-scanning tool.

History

Mobly was founded in 2023 by Zach Barney and Kris Jenkins. The company initially developed a mobile-first, event-agnostic lead-capture platform that scans badges and business cards, enriches contact records, and syncs data with CRM and marketing-automation systems. It raised a $2.5 million seed round in February 2024 after reporting nearly 40 customers. In January 2025, Mobly announced a $4.3 million seed round and positioned the platform as a system of record for event marketing.

Product Lines

Product Line	Positioning	Price Range
Event Planning and Management	Centralized planning for trade shows and other in-person events	Not publicly disclosed
Mobile Lead Capture	Mobile-first contact capture at events	Not publicly disclosed
Lead Enrichment	Automated completion of contact and company records	Not publicly disclosed
CRM and Marketing-Automation Integrations	Near-real-time synchronization with sales and marketing systems	Not publicly disclosed
Event Analytics and Attribution	Measurement of event activity, pipeline, and revenue impact	Not publicly disclosed

Manufacturing

Mobly does not manufacture physical products. It develops and operates cloud-based and mobile software, with integrations to CRM and marketing-automation platforms; the available sources do not specify whether development is fully in-house or partly outsourced.

Notable Products

Mobly Lead Capture - Mobile lead-capture application for scanning event badges and business cards, searching contacts, and recording interactions.
Mobly Lead Enrichment - Contact and company-data enrichment for event leads, including job title, company, LinkedIn information, and related metadata.
Mobly Event Management - Event-management and planning capabilities covering trade shows, hosted events, happy hours, executive dinners, and other in-person programs.
Mobly CRM and MAP Integrations - CRM and marketing-automation synchronization for routing event contacts, updating records, and supporting follow-up.
Mobly Event Analytics - Reporting and attribution tools intended to connect event activity with pipeline and revenue outcomes.

Reputation

Mobly is presented in industry coverage as a Utah-based event-marketing technology startup addressing lead-capture and follow-up gaps at trade shows and other events. Reported strengths include mobile access, event-agnostic capture, automated enrichment, and integrations with CRM and marketing-automation systems. Public information is concentrated in company announcements and product materials, so independent evaluations and broad professional consensus remain limited. Pricing and detailed customer-performance data are not publicly disclosed.

Sources (10)