GetPica

Active

Overview

GetPica is an Italian event-photo recognition and distribution platform operated by Pica Group S.p.A. It connects photographers, event organizers, and participants by using AI-based image processing to identify people in event photos and deliver matching content in near real time. Participants generally access albums through an event code and selfie-based recognition, while organizers can distribute or sell photos and videos.

History

GetPica was launched in 2018 as a platform for real-time delivery of event photos. The company lists Manolo Martini as CEO and founder, Enrico Minotti as Head of Product and founder, and Daniele Lazzara as CTO and founder. Its platform developed around patented AI that categorizes event images using facial recognition and other identification methods, including graphic codes and bib numbers for endurance events. The business operates through Pica Group S.p.A., with listed locations in Milan and Cervia.

Product Lines

Product Line	Positioning	Price Range
Participant photo access	Selfie-based retrieval of personal event photos	Varies by event; pricing is set by the organizer
Event photo SaaS	Operational platform for photographers and event organizers	Custom or account-dependent; publicly stated range unavailable
Photos for Sale	Transaction-based sales of digital event photos and packages	Organizer-defined; publicly stated range unavailable
Free Photos	Organizer-funded or no-charge participant distribution	$0 to participant; organizer terms vary
Endurance sports delivery	Real-time race-photo and video identification using face, bib, and graphic-code recognition	Organizer-defined; publicly stated range unavailable

Manufacturing

GetPica does not manufacture physical products. It provides a software platform and associated event-photo services, processing images uploaded by photographers or event teams through its AI-based recognition and categorization system.

Notable Products

GetPica event photo platform - Consumer-facing platform where event participants access, organize, and purchase photos identified through a selfie and event access code.
Pica SaaS - Business software for photographers and event organizers to upload, categorize, distribute, and sell event photos.
Endurance sports photo and video service - Real-time photo and video delivery service for races and other endurance events, using facial recognition, graphic codes, and bib numbers.
Photos for Sale - Commercial workflow for selling individual photos, packages, or complete galleries without a fixed subscription, using transaction-based platform fees.
Free Photos - Event distribution workflow that lets organizers provide identified photos to participants free of charge.

Reputation

GetPica is positioned as a specialized event-technology provider rather than a consumer camera or photography brand. Its distinguishing features are automated photo matching, rapid delivery, privacy-oriented access controls, and support for commercial sales workflows. Potential concerns include reliance on facial-recognition processing and the variability of pricing, image coverage, and recognition accuracy by event and photographer. Publicly available information does not establish a large independent review base or a reliable employee count.

Sources (10)