Gleanin

Overview

Gleanin is a London-based event-marketing software company focused on community marketing for exhibitions, conferences, and other events. Its platform helps organizers use attendees, exhibitors, speakers, and other stakeholders to promote events through social sharing, referral activity, registration campaigns, and performance reporting.

The company is positioned as a specialist event-marketing platform rather than a general event-management suite. It is notable for concentrating on word-of-mouth promotion and community-generated reach, with subscription plans that support unlimited events and a separate Pro tier.

History

Gleanin launched its first product in May 2012 as a UK-based event-marketing technology company. It raised more than $1 million in seed funding, with the latest reported investment completed in November 2017. The company focuses on community and word-of-mouth marketing for exhibitions and events. After the COVID-19 disruption, it reported returning to profitability in 2022 with approximately 14 staff.

Product Lines

Manufacturing

Gleanin is a software company rather than a physical-goods manufacturer. Its event-marketing platform is developed and operated as a subscription software service; no separate manufacturing facilities or outsourced physical production are reported.

Notable Products

• Gleanin - Core community-marketing subscription for attracting attendees, promoting events, and measuring referral activity.
• Gleanin Pro - Higher-tier subscription with expanded user access and capabilities for larger or more complex event-marketing programs.
• Community Marketing Campaigns - Campaign tools that enable event communities to create and share promotional content through social networks.
• Marketing Analytics and Reporting - Analytics and reporting tools for monitoring promotion, referrals, registrations, and campaign performance.

Reputation

Customer-review platforms generally show positive sentiment, with reported ratings around 4.7 to 4.8 out of 5. Users commonly praise the platform’s customization, ease of use, customer support, social-sharing tools, and ability to quantify referral marketing. Reported limitations include the need to keep pace with changes in social-media channels and the relatively specialized focus of the product.