GOODEE

Overview

GOODEE is a curated online marketplace specializing in sustainable homewares and lifestyle products, founded by twin brothers Byron and Dexter Peart. The platform connects conscious consumers with ethically-designed products from purposeful brands, emphasizing natural materials, heritage craftsmanship, and positive social and environmental impact. Operating primarily as a digital-first business with a physical showroom in Montreal, GOODEE has positioned itself as a leader in the sustainable design retail space and achieved B Corporation certification in February 2020 with a B Impact Score of 89.5.

History

GOODEE was founded in May 2019 by identical twins Byron and Dexter Peart in Montreal, Canada. The founders launched both the digital marketplace and a physical hotel showroom simultaneously in May 2019. The company became a certified B Corporation in February 2020, demonstrating its commitment to social and environmental responsibility. GOODEE operates on the ancestral lands of the Kanien'kehá:ka Nation and has grown to serve customers across Canada and the United States.

Product Lines

Manufacturing

GOODEE operates as a curated marketplace rather than a manufacturer, sourcing products from vetted independent designers and ethical brands. All items are carefully evaluated by GOODEE's sustainability team to ensure alignment with environmental and social impact standards. The company does not manufacture products in-house but rather functions as a curation and distribution platform.

Notable Products

• Artisan Home Decor Collection - Handcrafted home accessories from independent designers emphasizing natural materials and heritage techniques
• Sustainable Personal Care Line - Ethically-sourced wellness and personal care products from purpose-driven brands
• Eco-Conscious Gardening Tools - Sustainable gardening products designed for environmental responsibility
• Heritage Craft Pieces - Limited-edition items from artisans preserving traditional craftsmanship

Reputation

GOODEE is recognized within the sustainable design community for its rigorous curation standards and authentic commitment to social and environmental impact, evidenced by its strong B Impact Score. The brand appeals to eco-conscious consumers seeking meaningful products with transparent sourcing and genuine purpose. The company is perceived as a trusted curator rather than a mass retailer, though its relatively small scale and premium positioning limit its mainstream market penetration. Some consumers note higher price points compared to conventional retailers, though this reflects the quality and ethical production standards of featured products.