Go Rhino

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Overview

Go Rhino is a manufacturer of aftermarket accessories for trucks, Jeeps, and SUVs, specializing in grille guards, side steps, running boards, roof racks, and cargo management systems. Founded in 1975 and headquartered in Brea, California, the company holds over 40 patents for innovative designs and was acquired by RealTruck, Inc., expanding its distribution through a major automotive accessories portfolio. It is recognized for pioneering modular grille guards and wheel-to-wheel side bars.

History

Go Rhino was founded in 1975 as a family-owned company focused on developing aftermarket automotive accessories. It originated the first modular grille guard over 30 years ago and partnered with XTREME RACKS in 2004 to broaden its truck and SUV product offerings. The company was later acquired by RealTruck, Inc., integrating its patented products into a larger brand portfolio while maintaining operations in Brea, California.

Product Lines

Product Line	Positioning	Price Range
Grille Guards (modular brush guards)	Heavy-duty front-end protection	$400 - $1,200
Side Steps & Running Boards (wheel-to-wheel)	Easy vehicle access and style	$300 - $900
Roof Racks & Sports Bars	Cargo carrying for trucks and SUVs	$500 - $1,500
Hitch Steps	Rear access and utility	$150 - $400
Bumpers (front and rear)	Off-road impact protection	$600 - $1,800
Bed Accessories (cargo management)	Truck bed organization	$100 - $500

Manufacturing

Go Rhino engineers and designs products at its headquarters in Brea, California, with manufacturing involving both in-house capabilities and partnerships, including facilities in Mexico under its brand. It holds 40 issued and pending patents emphasizing innovative production methods.

Notable Products

Modular Grille Guard - Patented design with built-in step for front-end protection and utility.
Wheel-to-Wheel Side Bars - Shippable full-length steps spanning from front wheel to rear wheel.
Dominator Side Steps - Heavy-duty running boards for trucks and SUVs.
Sports Bars - Roof-mounted racks for modern trucks.
Hitch Steps - Foldable rear steps for bed access.
Bronco-Specific Accessories - Tailored parts for Ford Bronco vehicles.

Reputation

Go Rhino is regarded by truck and SUV enthusiasts for its pioneering innovations like modular guards and patented features, with strong appeal in off-road and public safety sectors. Professionals note its extensive fitment coverage and durability, though some criticize higher pricing compared to generic alternatives. It maintains a solid reputation post-acquisition by RealTruck, with reliable customer service through dealer networks.

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