Gravity Fitness
ActiveOverview
Gravity Fitness Equipment is a United Kingdom-based brand specializing in calisthenics and bodyweight training equipment for gym, home, and portable use.123 It focuses on quality kit for movement mastery, with products enabling full range of motion in exercises.12 The brand attracts around 175,000 monthly visitors and generates estimated monthly revenue of £767,000-£815,000.2
History
Gravity Fitness was founded in 2015 by Rich Hawkins in the United Kingdom due to a lack of quality calisthenics and bodyweight equipment.15 The company grew steadily without investors through hard work, mistakes, and course corrections over a decade.5 It has become one of the UK's established calisthenics brands.5
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Pull-Up Bars | Low-profile adjustable designs for full ROM | $150 - $400 |
| Calisthenics Equipment | Bodyweight training kits for gym and home | $50 - $300 |
| Resistance Bands | Strength and mobility accessories | $20 - $100 |
| Grip Trainers | Hand and forearm strength tools | $30 - $150 |
Manufacturing
Manufacturing details are not specified in available sources; products are developed and sold by the UK-based company.12
Notable Products
- Gravity Pull-Up Bar - Low-profile design allowing full range of motion for calisthenics exercises.
- Adjustable Pull-Up Station - Fully adjustable bar for comprehensive bodyweight training.
- Calisthenics Kit - Portable equipment set for strength and movement progression.
- Grip Strength Tools - Specialized trainers for hand and forearm development.
Reputation
Customers rate Gravity Fitness Equipment 4.9 out of 5 stars based on over 3,000 reviews, indicating high satisfaction with product quality.4 Enthusiasts appreciate the durable, functional calisthenics gear designed for real-world use.13 The brand is recognized as a pioneer in the UK calisthenics market.15