Guidebook

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Overview

Guidebook is a United States event-technology company founded in 2007. It is known for a no-code platform that lets organizations create branded mobile and web event apps, combining schedules, content, attendee engagement, registration, and analytics. Its customers include event organizers, businesses, associations, and higher-education institutions.

The company positions its platform around flat-rate event and annual licensing rather than per-attendee pricing. Publicly described plans include single-event, year-round, unlimited-event, and education offerings; published pricing indicates single-event plans starting around $3,750, while other plans are quote-based or vary by configuration.

History

Guidebook was founded in 2007 as a no-code platform for creating mobile guides and applications. It developed into an event-technology company focused on branded event apps, registration, attendee engagement, and analytics. The company later expanded its platform for organizations running multiple events, including higher-education institutions and enterprise teams. No reliable evidence of a parent-company acquisition or major acquisition was identified.

Product Lines

Product Line	Positioning	Price Range
Single Event Apps — one branded event guide	Flat-fee app deployment for a single event	From $3,750 per event
Year-Round Events — recurring event program	Shared platform for organizations running multiple events annually	Quote-based; publicly listed annual pricing varies
Unlimited Events — organization-wide event platform	Unlimited guides and events under one annual license	From $8,900 per year
Education — higher-education event apps	Campus, orientation, faculty, and student event management	Education pricing is quote-based
Registration — event registration and check-in	Integrated registration, ticketing, and attendee management	Free setup for some events; paid events from 2% plus $0.79 per registrant

Manufacturing

Guidebook is a software company, so it does not manufacture physical products. Its platform is developed and delivered as cloud software, with branded mobile and web experiences produced through its application-building system.

Notable Products

Guidebook Event App - Branded mobile and web application for conferences, meetings, and other events, including schedules, content, networking, and real-time updates.
Guidebook Unlimited Events - Platform for creating and managing multiple branded event guides under one annual license.
Guidebook Registration - Event registration and check-in tools with ticketing, attendee data, and app integration.
Guidebook Higher Education - Higher-education offering for orientation, campus, faculty, and student events.
Guidebook Event Management Workspace - Administrative workspace for building guides, managing content, coordinating teams, and reviewing event analytics.

Reputation

Guidebook is generally recognized by event and higher-education professionals as an established no-code event-app platform with broad content, registration, analytics, and integration capabilities. Review listings report a positive overall rating, including 4.7 out of 5 from 65 reviews, while public comparisons emphasize flat-rate pricing and dedicated support. Criticisms include relatively high entry pricing for smaller events and limited publicly disclosed pricing for several plans, which can make direct cost comparison difficult.

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