Höveler

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Overview

Höveler is a horse feed brand specializing in nutrition for sport and leisure horses across all age groups from foals to seniors. It offers a full range of products including basic feeds, mineral feeds, roughage, special requirement feeds, and supplements, based on current nutritional science. As one of Europe's largest horse feed manufacturers, it exports internationally including to Asia.⁴⁶

History

The brand originated in 1905 when Arnold Höveler invented the 'Reform Hafer,' the first horse feed muesli, challenging the traditional hay and oat diet. Over the past century, Höveler has continuously optimized its feed program according to the latest scientific findings. It is now a brand of EQUIVOS GmbH, based in Neuss, and recognized as one of Europe's largest horse feed producers.⁴

Product Lines

Product Line	Positioning	Price Range
Basic Feeds	Core daily nutrition	$20 - $50
Mineral Feeds	Nutrient supplementation	$30 - $60
Roughage	Fiber-based forage	$15 - $40
Special Requirement Feeds	Targeted for performance or health needs	$40 - $80
Supplements	Additive nutritional support	$25 - $70

Manufacturing

Products are manufactured by EQUIVOS GmbH in Germany. Specific production locations beyond the Neuss base are not detailed in available sources.

Notable Products

Reform Hafer - First muesli horse feed invented in 1905, foundational product.
Foal Feeds - Formulated for young horse development.
Senior Feeds - Nutrition tailored for older horses.
Sport Horse Feeds - Supports high-performance equine needs.

Reputation

Höveler is recognized for its long heritage and science-based feed formulations suitable for both sport and leisure horses. It enjoys a strong reputation in Europe and internationally for quality horse nutrition. No specific criticisms noted in available sources.⁴⁶

Sources (6)