Höveler
ActiveOverview
Höveler is a horse feed brand specializing in nutrition for sport and leisure horses across all age groups from foals to seniors. It offers a full range of products including basic feeds, mineral feeds, roughage, special requirement feeds, and supplements, based on current nutritional science. As one of Europe's largest horse feed manufacturers, it exports internationally including to Asia.46
History
The brand originated in 1905 when Arnold Höveler invented the 'Reform Hafer,' the first horse feed muesli, challenging the traditional hay and oat diet. Over the past century, Höveler has continuously optimized its feed program according to the latest scientific findings. It is now a brand of EQUIVOS GmbH, based in Neuss, and recognized as one of Europe's largest horse feed producers.4
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Basic Feeds | Core daily nutrition | $20 - $50 |
| Mineral Feeds | Nutrient supplementation | $30 - $60 |
| Roughage | Fiber-based forage | $15 - $40 |
| Special Requirement Feeds | Targeted for performance or health needs | $40 - $80 |
| Supplements | Additive nutritional support | $25 - $70 |
Manufacturing
Products are manufactured by EQUIVOS GmbH in Germany. Specific production locations beyond the Neuss base are not detailed in available sources.
Notable Products
- Reform Hafer - First muesli horse feed invented in 1905, foundational product.
- Foal Feeds - Formulated for young horse development.
- Senior Feeds - Nutrition tailored for older horses.
- Sport Horse Feeds - Supports high-performance equine needs.
Reputation
Höveler is recognized for its long heritage and science-based feed formulations suitable for both sport and leisure horses. It enjoys a strong reputation in Europe and internationally for quality horse nutrition. No specific criticisms noted in available sources.46
Sources (6)
- https://www.zoominfo.com/c/ho%CC%88veler-holzmann-consulting-gmbh/415746055
- https://rocketreach.co/hoveler-holzmann-consulting-gmbh-profile_b5e4a306f42e6615
- https://www.bmeopensourcing.com/en/supplier-profile/17270/hoveler-holzmann-consulting-gmbh
- https://www.hccg.de/en/news/hoeveler-horse-feed/
- https://www.hoeveler.com/ueber-uns/internationale-kunden/
- https://horsemarket.lt/hoveler-en