Horseware Ireland

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Overview

Horseware Ireland produces equestrian and pet products, including rugs, therapeutics, accessories, and performance and casual clothing for men, women, and children. The company operates as a global brand in horse rugs and equine products, selling to over 70 countries with facilities in Ireland, Cambodia, China, and the USA.12

History

Horseware Ireland was founded in 1985 by Tom and Carol MacGuinness, initially to develop a durable, non-leaking horse rug called the Rambo original.12 The company has expanded internationally, establishing wholly owned facilities in Ireland, the USA, China, and Cambodia.12 It now employs over 500 people and maintains its position as a leader in equine products.2

Product Lines

Product LinePositioningPrice Range
Rambo Horse Rugswaterproof turnout rugs$150 - $800
Rambo Therapeuticsequine recovery aids$50 - $300
Performance Clothingriding apparel for riders$100 - $500
Pet Accessoriesrugs and gear for pets$40 - $200
Casual Clothingeveryday wear for equestrian enthusiasts$50 - $250

Manufacturing

Products are manufactured in wholly owned facilities in Ireland, Cambodia, China, and the USA.12 Manufacturing supports the production of rugs, clothing, and accessories.1

Notable Products

  • Rambo Original Rug - First-generation waterproof horse rug designed not to leak, sweat, or shift.
  • Rambo Turnout Rugs - Breathable, durable rugs for outdoor horse use.
  • Therapeutic Boots - Recovery and support products for equine legs.
  • Performance Jackets - Water-resistant clothing for riders.
  • Pet Rugs - Protective coverings for dogs and other pets.

Reputation

Horseware Ireland is recognized as a global leader in horse rugs for innovation, quality, and fit among equestrian professionals and enthusiasts.2 The brand's expansion and product range contribute to its strong market position.1 Specific criticisms are not detailed in available sources.

Sources (6)
  1. https://www.zoominfo.com/c/horseware/37587489
  2. https://contactout.com/company/horseware-ireland-4723282
  3. https://finalscout.com/company/horseware_ireland
  4. https://www.meathchronicle.ie/2023/04/05/horseware-ireland-chooses-dublin-airport-central-for-new-global-hq/
  5. https://leadiq.com/c/horseware-ireland/5a1d98ab2300005b008750f5
  6. https://www.dublinairportcentral.com/news/2023/05/16/horseware-ireland-chooses-dublin-airport-central-for-new-global-hq