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IAB NewFronts

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Overview

IAB NewFronts is an annual industry event run by the Interactive Advertising Bureau focused on digital video, streaming, OTT, and connected TV advertising. It is described by IAB as the world’s largest digital content marketplace and is used by media companies and platforms to present upcoming programming, advertising opportunities, and product updates to brand marketers, media buyers, and agencies.35

The event is notable as a central venue for deal-making and planning in the premium video ecosystem, with presentations and partner meetings structured around upcoming media inventory and advertising innovation.135

History

IAB NewFronts is organized by the Interactive Advertising Bureau and is part of IAB’s broader events portfolio.36 The event is presented as a week-long marketplace for digital video and streaming partnerships, with New York City as its primary host market.13 IAB’s 2026 materials frame the event around video, streaming, CTV, and AI-powered video advertising, reflecting how the program has expanded with the streaming ecosystem.25 The available sources do not identify a founding person or a separate corporate entity for NewFronts itself, because it is an IAB event rather than an independent company.36

Notable Products

  • IAB NewFronts annual event - Flagship week-long marketplace where media companies and platforms preview upcoming digital video, streaming, and CTV offerings.
  • IAB Main Stage program - Central program within NewFronts featuring industry presentations and discussions.
  • Partner presentations - Publisher and platform sessions showcasing upcoming programming, ad products, and partnership opportunities.

Reputation

Among advertisers and media buyers, NewFronts is seen as a major planning and networking venue for premium digital video and streaming inventory.13 Its strengths are scale, concentration of major platforms, and relevance to streaming and CTV buying decisions.15 Because it is an event rather than a product company, criticism is less about consumer brand quality and more about whether presentations translate into measurable business outcomes; the available sources do not provide detailed third-party criticism.13

Sources (6)
  1. https://www.captivate.com/blog/events/iab-newfronts-nyc/
  2. https://www.iab.com/blog/newfronts-2026-how-the-video-ecosystem-is-rewriting-the-rules-of-performance/
  3. https://www.iab.com/events/newfronts-2026/
  4. https://comcastadvertising.com/insights/blog/iab-newfronts-2026/
  5. https://www.prnewswire.com/news-releases/iab-unveils-2026-newfronts-marking-a-defining-moment-for-streaming-ctv-and-ai-powered-video-302698350.html
  6. https://www.iab.com/events/