InGo

Overview

InGo is a privately held U.S. event-marketing software company known for referral and advocate-marketing technology. Its platform helps organizers use attendees, speakers, sponsors, exhibitors, and other participants as distribution channels for event promotion, while also supporting attendee discovery and engagement.

The company occupies a specialized position in event technology rather than traditional advertising or registration software. Its notable features include socially informed contact discovery, automated referral sharing, personalized emails, leaderboards, incentives, and integrations with event-registration and content systems.

History

InGo was founded in 2013, although the supplied company description identifies 2014 as the founding year. It developed a socially driven advocate-marketing platform designed to help event organizers increase attendance through referrals from attendees, speakers, sponsors, exhibitors, and other participants. By 2016, InGo reported operations or offices in the United States, United Kingdom, and Italy, partnerships across six continents, and service to more than 350 events. Its trajectory has centered on expanding from social-media advocacy into event referral marketing software integrated with registration and content systems.

Product Lines

Manufacturing

InGo does not manufacture physical products. It develops and delivers cloud-based event referral and marketing software, with integrations into event-registration and content-marketing systems; the available sources do not identify specific internal or outsourced software-development arrangements.

Notable Products

• InGo Event Referral Marketing Platform - Referral marketing platform that enables event participants to share events with their professional and social networks.
• VIPShare - Tools that let speakers, sponsors, exhibitors, attendees, and other participants promote events through personalized social posts and referral links.
• VIPShare Emails - Automated email campaigns with personalized graphics and links intended to increase participant referrals.
• Leaderboards - Participant performance rankings that show referral activity and help organizers recognize or incentivize advocates.
• Incentives - Mechanisms for rewarding participants who generate event promotion and referrals.
• Attendee Networking and Social Graph - Socially informed attendee discovery and networking features showing relevant connections before, during, and after events.

Reputation

InGo is positioned by event professionals as a specialized referral-marketing platform for conferences, webinars, and other organized experiences. Its perceived strengths include targeting participants’ existing networks, reducing manual promotion work, and providing measurable referral activity. Public company information emphasizes event-growth outcomes, but independently verifiable detail on customer satisfaction, pricing, and external product evaluations is limited. LinkedIn lists the company as privately held with approximately 11–50 employees.