Invitario

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Overview

Invitario is an Austrian event-marketing software company headquartered in Vienna. Its cloud platform manages business-event workflows from contact selection and personalized invitations through registration, communication, check-in, and post-event analysis.

The company is positioned as a specialized B2B attendee-management and event-communication provider for virtual, hybrid, and live events. It emphasizes centralized event data, automated workflows, GDPR compliance, and support for recurring or large-scale corporate event programs; the state government of Vorarlberg is cited as using the platform for more than 500 events annually.

History

Invitario GmbH was entered in the Austrian commercial register in 2009, while the company says its event-software business was founded in 2014 by Christoph Hütter and Stefan Grossek as Eventbutler. The Eventbutler software was later renamed and repositioned as Invitario. The company developed from digital invitation software into a cloud-based platform for invitation, registration, attendee, communication, and event-data management. No acquisition or parent-company relationship was identified.

Product Lines

Product Line	Positioning	Price Range
Invitation and contact management	Centralized contact segmentation and personalized event invitations
Event websites and communication	Branded registration pages and automated participant communications
Registration and check-in	Digital attendee registration, access control, and on-site check-in
Virtual and hybrid events	Participant management for online and combined-format events
Event data and analytics	Reporting and participant insights across the event lifecycle
Professional services and training	Implementation advice, support, webinars, and user training

Manufacturing

Invitario provides cloud software and related event-management services rather than physical products. The platform is developed and operated as a software service, with ISO-certified server infrastructure located in Germany; specific in-house versus outsourced development arrangements are not publicly detailed.

Notable Products

Invitario event marketing platform - Cloud platform for managing contacts, invitations, registration, communication, check-in, and analytics across business events.
Contact and invitation management - Contact organization and segmented mailing-list functionality for event invitations and communications.
Event communication - Branded event websites and personalized email communications for virtual, hybrid, and live events.
Registration and attendee management - Registration, participant data collection, access control, and on-site check-in capabilities.
Event analytics - Reporting and analysis of participant and event data for follow-up and marketing activities.

Reputation

Invitario is presented in company and industry profiles as an established Austrian provider of digital invitation and guest management for business events. Its perceived strengths include broad workflow coverage, GDPR-oriented data handling, automation, and support for multiple event formats. Publicly available independent customer-review coverage and transparent pricing are limited, so comparative assessments of usability and value are difficult to verify.

Sources (10)