Klokers

Overview

Klokers is a French watch brand known for innovative Swiss-made quartz watches featuring concentric rotating discs instead of traditional hands for time display. Positioned at the intersection of watchmaking, fashion, and design, it emphasizes ergonomics, originality, and interchangeability, with models like the KLOK-01 recognized by design awards such as Observateur du Design 2018 and German Design Award 2019.¹²⁴

History

Klokers was founded in 2014 by a team of passionate individuals, including co-founder and CEO Richard Piras. The brand launched its first models via a successful Kickstarter crowdfunding campaign in 2015, which reached its goal in 8 minutes and raised €605,898 from 1,563 backers. It subsequently expanded through e-commerce and retail distribution.¹³

Product Lines

Manufacturing

Klokers watches are Swiss-made, utilizing quartz movements from Soprod (SOP 610) or Ronda, housed in a metal polymer case. Production emphasizes innovation in design and interchangeability features.²³⁴

Notable Products

• KLOK-01 - 44mm watch with three rotating discs for hours, minutes, and seconds, readable through a vertical window at 12 o'clock; inspired by the slide rule.
• KLOK-08 - Swiss-made quartz watch continuing the brand's concentric dial design for men and women.
• KLINK-01 - Interchangeable strap system in Italian leather or suede, available in multiple colors.

Reputation

Klokers is perceived by enthusiasts as offering a fresh, unconventional approach to timepieces with easy readability after adjustment and strong design awards validating its innovation. Professionals note its successful crowdfunding launch and positioning as a Franco-Swiss brand blending watchmaking with fashion. Some may view the disc mechanism as unconventional compared to traditional hands.²³