Lasso

Active

Country: United States (US)
Founded: 2014
HQ: Nashville, Tennessee, United States
Employees: ~51-200
Listed in: Julius Solaris' Event Tech Key Players Q4 2026 (Boldpush)

Indexes

Event Operations

Overview

LASSO is a privately held US event-operations software company founded in 2014 and headquartered in Nashville, Tennessee. Its platform is designed for live-event, audiovisual, and event-production businesses, bringing together crew management, event planning, inventory, travel, payroll, project management, and financial workflows.

The company is positioned as an operational system for event companies rather than a consumer event-planning app. Its modular commercial model allows customers to select products such as Crew Management, Inventory Management, Financial Management, Event Management, and LASSO Intelligence; Shoflo Rundown and Prompter are offered for run-of-show and presenter-prompting needs. Pricing is generally customized, while published Rundown-only plans range from $1,099 annually for one active user to $7,299 annually for up to 15 users, excluding additional users and some add-ons.

History

LASSO was founded in 2014 as software for event-production companies. It developed from workforce and crew-management tools into a broader event-operations platform covering staffing, scheduling, payroll, travel, inventory, project management, and payments. The company later expanded its offering through the acquisition or integration of Shoflo tools, including Rundown and Prompter, although the available sources do not establish the acquisition terms or date.

Product Lines

Product Line	Positioning	Price Range
Crew Management — staffing and workforce operations	Centralized crew scheduling, onboarding, communication, time tracking, and payroll for live events	Custom; per-person, per-month pricing
Inventory Management — equipment and asset control	Tracking and coordinating event-production inventory and logistics	Custom
Financial Management — quoting, payments, and operational finance	Financial administration integrated with event-production workflows	Custom
Event Management — planning and project operations	Core planning and coordination workspace for event companies	Custom
LASSO Intelligence — operational data and automation	Data-oriented tools for analyzing and streamlining event operations	Custom
Shoflo Rundown — run-of-show management	Standalone or integrated tool for live event schedules and production rundowns	$1,099 - $7,299 per year for published 1- to 15-user plans
Shoflo Prompter — presenter prompting	Real-time prompter connected to the Rundown workflow	$1,250 per year

Manufacturing

LASSO is a software company rather than a physical-product manufacturer. Its platform is developed and delivered digitally, with US-based customer support; the company also operates a Crew Marketplace in which participating audiovisual freelancers are engaged as LASSO W2 employees.

Notable Products

LASSO Platform - Modular platform for event companies combining planning, staffing, crew communication, inventory, financial workflows, travel, and payments.
Crew Management - Crew scheduling, onboarding, communication, time tracking, payroll, and workforce-management tools for live-event operations.
Inventory Management - Asset and equipment tracking for event-production inventory and logistics.
Financial Management - Quoting, project administration, payments, and other operational finance workflows for event companies.
Shoflo Rundown - Run-of-show and event-production coordination software, available as a standalone module.
Shoflo Prompter - Real-time presenter prompting integrated with the Rundown module.

Reputation

LASSO is generally presented by event-production and audiovisual professionals as an integrated alternative to managing staffing, inventory, schedules, payroll, and project data across separate tools. Its perceived strengths are broad workflow coverage, event-industry specialization, flexible pricing, and a crew marketplace with W2 employment and workers-compensation coverage. The main drawbacks are that full-platform pricing is not publicly standardized and the breadth of the system may require significant onboarding and process adaptation for smaller teams.

Sources (10)