Löffler

Overview

Löffler is an Austrian manufacturer of functional sportswear for endurance sports including cycling, Nordic skiing, mountain sports, ski touring, running, hiking, and cycling. It produces high-quality apparel, underwear, and accessories, with 70% of fabrics knitted in-house in Ried im Innkreis and sewing primarily by its Bulgarian subsidiary and European partners. The brand equips the Austrian and German Ski Associations and emphasizes sustainability through renewable energy and Oeko-Tex certifications.¹²³⁴⁵

History

Elfriede Löffler founded the company in Ried im Innkreis in 1947, initially producing pantyhose and ladies' knitwear. In 1973, it was acquired by Fischer Sports Group and shifted focus to sportswear. Today, it specializes in functional apparel for endurance sports and serves as outfitter for major ski associations.¹³

Product Lines

Manufacturing

70% of fabrics are produced in its knitting factory in Ried im Innkreis, Austria. Sewing is handled by its subsidiary in Tryavna, Bulgaria, and partners in the Czech Republic, Bosnia, and other European locations. Most value creation occurs at the Austrian headquarters.⁴⁵⁶

Notable Products

• Bike functional jerseys - High-performance cycling jerseys with advanced moisture management.
• Nordic ski suits - Cross-country skiing outfits used by national ski teams.
• Skitouring jackets - Lightweight, weather-resistant jackets for ski touring.
• Running base layers - Merino or synthetic base layers for endurance running.
• Mountain hiking pants - Durable, breathable pants for mountain activities.

Reputation

Löffler is regarded by endurance athletes for its quality, innovation, and functionality in sports like cycling and Nordic skiing. It earns praise for sustainability efforts, including renewable energy and fair labor practices. Some note higher pricing compared to mass-market brands, though professionals value the European manufacturing and team outfitting credentials.²⁴⁵