MATEIN
ActiveOverview
Matein is a brand specializing in backpacks and bags, primarily sold through online platforms like Amazon. It focuses on functional designs for travel, work, and school, featuring anti-theft elements and USB charging ports. The company has gained visibility as a budget-friendly option in the competitive backpack market.
History
Matein was founded in May 2014 in Denver, Colorado, by Mike and Tom, inspired by a lost passport incident during a trip. The brand name derives from Tom's response, 'Mate, I'm in,' symbolizing companionship. It launched its first anti-theft charging backpack collection on Amazon within six months, quickly achieving bestseller status and selling over one million units worldwide.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Travel Backpacks | Functional bags for commuters and travelers | $30 - $60 |
| Laptop Backpacks | Work and school bags with charging ports | $25 - $50 |
| Anti-Theft Backpacks | Security-focused everyday carry | $35 - $55 |
Manufacturing
Manufacturing details are not publicly disclosed on the company's website or profiles. Products are likely outsourced to overseas facilities, common for direct-to-consumer bag brands in this price segment.
Notable Products
- Anti-Theft Charging Backpack - Original model with theft-proof lock and USB charging port, launched on Amazon and became a bestseller.
- Travel Laptop Backpack - Lightweight backpack designed for work and travel with multiple compartments.
- School Backpack - Durable bag for students featuring organized storage and charging capabilities.
Reputation
Matein is viewed as a reliable budget brand by everyday users for its practical features like USB ports and anti-theft designs at accessible prices. It receives praise for value and functionality on platforms like Amazon but faces criticism from enthusiasts for average build quality and materials compared to premium competitors. Professionals note its strong online sales performance despite limited physical retail presence.