Mossy Oak

Overview

Mossy Oak is a camouflage pattern brand for outdoor clothing and gear, focused on hunting and fishing applications. Overseen by Haas Outdoors, Inc., it licenses patterns to apparel manufacturers and offers related products like conservation resources and land management tools. The brand expanded from camouflage design into nurseries, real estate, and media since its 1986 founding.

History

Founded in 1986 by Toxey Haas in West Point, Mississippi, inspired by natural elements to create realistic camouflage patterns, starting with Bottomland. In 2000, its apparel operations were acquired by Russell Brands, forming Mossy Oak Apparel Company under license. The company grew into Haas Outdoors, adding ventures like Mossy Oak Nativ Nurseries in 2007, Properties in 1999, and media subsidiaries.

Product Lines

Manufacturing

Camouflage patterns are designed in-house in Mississippi and licensed to third-party manufacturers like former Mossy Oak Apparel Company for production. Apparel and gear are outsourced to U.S. and international facilities. No in-house manufacturing facilities are detailed.

Notable Products

• Bottomland® - First pattern launched, using natural earth tones for hunter concealment in wetlands.
• Obsession® - 2004 turkey hunting pattern recognized as a benchmark for spring camo.
• Greenleaf® - Early pattern mimicking foliage for general hunting use.
• Treestand® - Original design optimized for elevated tree stand positions.

Reputation

Mossy Oak is regarded by hunters as a pioneer in realistic camouflage, with patterns praised for effective natural blending. It holds strong conservation ties through partnerships with Ducks Unlimited and NWTF. Some users note higher costs compared to generic camo, but loyalty persists among dedicated outdoors enthusiasts.