NuStep, Inc.

Active

Overview

NuStep is a manufacturer of recumbent cross-trainers and adaptive fitness equipment designed for users across various fitness levels and abilities, including those in healthcare, senior living, fitness centers, and home settings. The company focuses on inclusive exercise solutions that support cardiovascular health, strength building, and rehabilitation in a seated position. It serves markets in over 40 countries and maintains partnerships with organizations like the American Heart Association and Alzheimer’s Association.

History

Founded in the 1980s by Dick Sarns, a medical device designer, NuStep introduced the first recumbent cross-trainer to market in 1993 to address limitations of traditional rehab equipment like treadmills. The company began manufacturing in Ann Arbor, Michigan in 1995 and later moved operations to Plymouth. It expanded internationally starting in 2009, reaching over 40 countries, and received recapitalization investment from Main Street Capital in 2017. In 2022, it launched the RB8 recumbent bike and relocated to a larger facility.

Product Lines

Product Line	Positioning	Price Range
T-series Recumbent Cross Trainers	Inclusive total-body cardio for rehab and senior fitness	$5,000 - $10,000
RB-series Recumbent Bikes	Lower-body focused adaptive cycling	$4,000 - $8,000
Adaptive Accessories	Customization for accessibility	$200 - $2,000

Manufacturing

Products are manufactured in-house at the company's facility in Plymouth, Michigan. The operation was expanded in 2022 to a larger site to meet production demands. Earlier production occurred in Ann Arbor since 1995.

Notable Products

Original Recumbent Cross Trainer - First-to-market seated cross-trainer providing upper and lower body workout for all abilities.
RB8 Recumbent Bike - 2022 launch offering seated cycling for healthcare and wellness settings.
T5x Cross Trainer - Updated model with swivel seat and step-through design for easy access.
Adaptive Upper Limb Exerciser - Accessory for customized upper body engagement.

Reputation

NuStep is regarded by healthcare and senior living professionals for durable, inclusive equipment suited to diverse user needs, including cardiac rehab and active aging. Enthusiasts appreciate the safety and adaptability features. Some note higher price points compared to standard fitness gear, though justified by specialized build quality.

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