ON24

Active

Country: United States (US)
Founded: 1998
HQ: San Francisco, California, United States
Employees: ~400
Parent: ON24, Inc.; it is the independent publicly traded parent company of the ON24 corporate group.
Listed in: Julius Solaris' Event Tech Key Players Q4 2026 (Boldpush)

Indexes

Virtual Event Platforms

Overview

ON24 is a U.S. software company known for its cloud-based virtual event, webinar marketing and digital engagement platform. Its products combine live and on-demand events, interactive content, personalization, engagement analytics and integrations with marketing automation, customer relationship management and business-intelligence systems.

The company is positioned primarily for enterprise marketing, demand-generation and customer-engagement teams rather than consumer events. Its notable differentiator is the use of engagement data and first-party insights to connect virtual experiences with lead qualification, audience segmentation and revenue workflows.

History

ON24 was founded in 1998 and developed as a provider of webcasting and virtual-event software. It expanded from webcasting into webinar marketing, digital experiences, engagement analytics and first-party audience data. The company remains publicly traded as ON24, Inc.; available company materials identify ON24, Inc. as the parent company of its corporate group. Its recent product direction has emphasized integrated engagement, personalization, content and AI-assisted marketing workflows.

Product Lines

Product Line	Positioning	Price Range
Webinars and webcasting	Enterprise live and on-demand virtual events	Typically from about $10,000 per year; custom quotes
Virtual forums and events	Persistent communities and multi-session digital events	Custom quote; publicly listed pricing unavailable
Interactive audience experiences	Small-group sessions, Q&A and audience participation	Custom quote; publicly listed pricing unavailable
Engagement hubs	Branded, on-demand content destinations	Custom quote; publicly listed pricing unavailable
Personalization and targeting	Tailored digital experiences based on audience data	Custom quote; publicly listed pricing unavailable
Analytics and integrations	Engagement intelligence connected to marketing and sales systems	Custom quote; publicly listed pricing unavailable

Manufacturing

ON24 does not manufacture physical products. It delivers software as a service and professional services through cloud infrastructure; development is centered in San Francisco, with additional remote U.S. and offshore contractors.

Notable Products

ON24 Elite - Enterprise platform for hosting live and on-demand webinars with interactive engagement, analytics and integrations.
ON24 Engagement Hub - Digital experience product for persistent, branded content and engagement hubs.
ON24 Forums - Solution for creating and operating virtual forums and ongoing event communities.
ON24 Go Live - Product for live virtual event delivery and audience interaction.
ON24 Breakouts - Interactive session format designed for smaller group discussions and audience participation.
ON24 Target - Personalization and targeting capability for delivering tailored digital experiences.

Reputation

Professionals commonly view ON24 as an established enterprise platform with strong webinar functionality, engagement analytics and integrations. Reviews cite its broad feature set and suitability for large-scale marketing programs, while recurring criticisms include complex administration, a learning curve and limited pricing transparency. Third-party review data lists a 4.3/5 overall rating from 222 reviews and a starting price of about $10,000 annually.

Sources (10)