Pave the Way Skateboards

Active

Overview

Pave the Way Skateboards is a small independent brand focused on queer skateboarding culture. It produces skate decks featuring graphics that celebrate LGBTQ+ icons and themes of self-expression in skateboarding. The brand occupies a niche in the skate industry by promoting inclusivity for queer skaters, alongside similar companies like Unity Skateboards.

History

Pave the Way Skateboards was founded by writer and performer Tara Jepsen and graphic artist and teacher Miriam Klein Stahl. It emerged around the same time as other queer-focused skate brands like Unity, starting in the early 2020s. The brand gained recognition through cultural artifacts like skate decks archived in the Smithsonian Institution, highlighting its role in LGBTQ+ skate history.

Product Lines

Product LinePositioningPrice Range
Skate DecksQueer-inclusive graphics$50 - $70
Limited Edition BoardsLGBTQ+ icon tributes$60 - $80

Manufacturing

Products are maple wood laminate skate decks, likely manufactured in the United States or Canada, standard for the skateboarding industry. No specific details on in-house versus outsourced production are available.

Notable Products

  • Pave The Way Skate Deck - Maple wood laminate deck with green top surface and green-black checkerboard bottom design, held in Smithsonian collection.
  • LGBTQ+ Icons Board - Deck depicting queer icons who influenced skate culture and acceptance, designed by Miriam Klein Stahl.

Reputation

Pave the Way is regarded positively by queer skate communities for fostering unity and representation in a historically male-dominated sport. Enthusiasts appreciate its cultural contributions, as evidenced by Smithsonian recognition. It remains a niche player with limited mainstream visibility.

Sources (7)
  1. https://www.si.edu/object/pave-way-skate-deck:nmah_1893556
  2. https://www.juxtapoz.com/news/magazine/features/jeffrey-cheung-unity-and-community-one-board-at-a-time/
  3. https://www.smithsonianmag.com/blogs/national-museum-american-history/2021/06/17/lgbtq-skateboarding/
  4. https://www.folsom.ca.us/government/parks-recreation/parks-trails-and-open-space/trails
  5. https://thesundevils.com/facilities-venues/mountain-america-stadium
  6. https://www.boardriding.com/brands/brand/whatsup?id=30875
  7. https://hooplaskateboards.com